Experience : 2 to 3 Years Location : Coimbatore Employment Type : Full-Time Job Summary We are looking for a skilled and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will have 2–3 years of hands-on experience in digital marketing, with a strong understanding of various digital channels, campaign management, analytics, and content strategy. Key Responsibilities : Plan, execute, and optimize digital marketing campaigns across channels (Google Ads, Facebook, Instagram, LinkedIn, etc.) Perform SEO (on-page and off-page), SEM, and keyword analysis Manage and grow the company’s social media presence and engagement Work with the content team to create and publish blog posts, landing pages, emailers, etc. Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc. Generate leads and improve conversion rates through A/B testing and funnel optimization Collaborate with design, development, and sales teams to align marketing strategies with business goals Stay updated with the latest digital marketing trends and best practices Required Skills & Qualifications : Bachelor’s degree in Marketing, Communications, or a related field 2–3 years of proven experience in digital marketing Proficiency in Google Ads, Meta Ads, Google Analytics, Search Console, and other marketing tools Good understanding of SEO, SEM, PPC, email marketing, and social media marketing Experience with marketing automation and CRM tools is a plus Strong analytical skills and data-driven thinking Excellent communication, teamwork, and time management skills Preferred Qualifications : Google Ads or HubSpot certifications (optional but preferred) Exposure to B2B or SaaS marketing is a plus Job Type: Full-time Pay: ₹200,000.00 - ₹400,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person