Junior Product Marketer

As a Product Marketer at Animaker, you will be responsible for owning and handling online assets such as the website and social media platforms. Your typical day may involve planning new product launches, managing cross-functional implementation, building a strong prospect base through lead generation activities, and collaborating with engineering teams for product design, testing, and release. You will need to prioritize between long and short-term challenges to drive product priorities in alignment with product line management. Additionally, you will be expected to develop user stories, business requirements, and product specifications in partnership with the product line management team. Key Responsibilities: - Own and handle online assets including website, social media, and all online properties/initiatives - Plan and execute marketing campaigns for brand building and demand generation through various channels such as digital marketing, search engine marketing, content marketing, and social media - Build a strong prospect base through lead generation activities - Work with engineering teams for product design, testing, and release - Develop user stories, business requirements, and product specifications - Choose the best mediums to deliver content for maximum impact Qualifications Required: - 1-3 years of prior demonstrable experience in product marketing/digital marketing - Ability to strategize and create content tailored to specific audiences - Quick ramp-up on new technologies, self-directed, and operates with urgency and focus - Strategic thinking, thought leadership, and the ability to lead initiatives through implementation - Track record of success in cross-functional project design and execution - Good knowledge of English (written and oral) with strong communication and interpersonal skills - Strong writing skills and the ability to present concepts verbally Join Animaker and bring your entrepreneurial spirit to life by contributing to our product marketing initiatives in Chennai or Bangalore.,