Junior Digital Marketing Executive

Role Overview:

As a Junior Digital Marketing Specialist, you will support and execute various digital campaigns across content, social media, and ecommerce platforms. A key part of your role will involve working with Shopify, helping us grow our online sales, optimize customer journeys, and manage product visibility alongside other marketing efforts.

Key Responsibilities:

Content Marketing:

• Write, edit, and manage content for blogs, product pages, and email campaigns.
• Collaborate with creative teams to produce engaging visuals, videos, and copy.
• Ensure content is SEO-optimized and aligns with the brand voice.

Social Media Marketing (SMM) & SMO:

• Plan and execute organic and paid campaigns across Instagram, Facebook, LinkedIn, and YouTube.
• Optimize social profiles and engage with community audiences.
• Track and analyze campaign metrics to improve engagement and reach.

Performance Marketing:

• Assist in running paid ad campaigns on Meta, Google, and other platforms.
• Monitor ROAS, CTR, CPC, and conversion metrics regularly.

Shopify & Ecommerce:

• Manage and optimize the Shopify store, including product listings, collections, SEO, banners, and apps.
• Coordinate with design and inventory teams to ensure accurate and attractive product pages.
• Monitor store analytics (sales performance, conversion rates, etc.) and implement improvements.

Email & CRM :

• Create and schedule email marketing campaigns using platforms like Mailchimp or Zoho Campaigns.
• Segment audiences and build nurture flows for improved engagement.

Requirements:

• 3–4 years of experience in digital marketing,SEO, Social Media management, ecommerce.
• Hands-on experience with Shopify (product management, analytics, apps).
• Proficiency in content creation, copywriting, and social media campaign execution.
• Familiarity with tools like Google Analytics, Meta Business Suite, Canva, and email marketing platforms.
• Good communication skills and ability to collaborate across teams.

Job Types: Full-time, Permanent

Pay: ₹10,015.08 - ₹31,532.81 per month

Benefits:

• Food provided
• Provident Fund

Schedule:

• Day shift

Work Location: In person