Job
Description
Role Overview: As a content writer at Vaibhav Global Ltd (VGL), specifically for Shop LC, you will play a crucial role in enhancing the digital footprint of the brand. Your primary responsibility will be to create engaging, persuasive, and informative content that improves the shopping experience for customers, boosts online sales, and effectively showcases the products. You will collaborate with various teams to develop compelling product descriptions, eye-catching meta ads, and persuasive content across multiple platforms such as websites, blogs, social media, and landing pages. Your role will be instrumental in ensuring that the content aligns with the brand voice, supports SEO strategies, and drives conversions effectively. Key Responsibilities: - Create Product Descriptions/Summaries: Craft clear, concise, and engaging product descriptions that emphasize key features, benefits, and unique selling points. - Meta Ads & Landing Pages: Develop impactful meta ad copy and optimize landing pages to enhance engagement and increase conversions. - Research & Development: Conduct thorough product research, market analysis, and trend forecasting (with a focus on the US market) to guide content creation. - Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and enhance brand visibility on external platforms. - Trend Research: Stay informed about content and market trends, particularly in the jewelry and e-commerce sectors, to create relevant and compelling content for the target audience. - On-Page Content: Generate SEO-optimized content for product listing pages (PLP), blogs, and other critical sections of the website. - Content Strategy Development: Collaborate with marketing and creative teams to devise content strategies that align with business objectives. - Website Audit: Regularly review and update website content to ensure relevance, accuracy, and effectiveness, providing a seamless user experience. Qualifications Required: - Bachelor's or Master's degree in English, Mass Communication, or a related field is preferred. - Demonstrated experience in copywriting or content creation, preferably in an e-commerce or digital marketing environment. - Strong writing and editing skills with the ability to produce persuasive and engaging copy. - Proficiency in SEO principles and their application to content creation. - Familiarity with Google Analytics, CMS tools, and other content management systems. - Proficient in MS Office and common tools (Word, Excel, PowerPoint). - Ability to analyze content performance data and use insights to optimize future content strategies. - Excellent organizational skills to manage multiple priorities and meet deadlines in a fast-paced setting. - Analytical mindset for evaluating content effectiveness and making data-driven improvements. - Effective written and verbal communication skills for seamless collaboration across teams. - Creative thinking ability with a passion for storytelling and creating content that resonates with diverse audiences. Role Overview: As a content writer at Vaibhav Global Ltd (VGL), specifically for Shop LC, you will play a crucial role in enhancing the digital footprint of the brand. Your primary responsibility will be to create engaging, persuasive, and informative content that improves the shopping experience for customers, boosts online sales, and effectively showcases the products. You will collaborate with various teams to develop compelling product descriptions, eye-catching meta ads, and persuasive content across multiple platforms such as websites, blogs, social media, and landing pages. Your role will be instrumental in ensuring that the content aligns with the brand voice, supports SEO strategies, and drives conversions effectively. Key Responsibilities: - Create Product Descriptions/Summaries: Craft clear, concise, and engaging product descriptions that emphasize key features, benefits, and unique selling points. - Meta Ads & Landing Pages: Develop impactful meta ad copy and optimize landing pages to enhance engagement and increase conversions. - Research & Development: Conduct thorough product research, market analysis, and trend forecasting (with a focus on the US market) to guide content creation. - Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and enhance brand visibility on external platforms. - Trend Research: Stay informed about content and market trends, particularly in the jewelry and e-commerce sectors, to create relevant and compelling content for the target audience. - On-Page Content: Generate SEO-optimized content for product listing pages (PLP), blogs, and other critical sections of the website. - Content Strategy Development: Collaborate with marketing and creative teams to devise content strategies that align with business objectives. - Website Audit: Regularly review and update website content to ensure relevance, accur
