Jr. Marketing Executive

Job Description – Senior Marketing Executive

Who We Are

Business2Sell is one of the leading online portals in Australia. We also operate websites catering to different industries in the USA, UK, New Zealand, and South Africa. Our other projects include CommercialProperty2Sell.com.au, MillionDollarMansions.com.au, BCIC Group of websites (bcic.com.au – 10 local sites), along with many other exciting and upcoming ventures.

Joining us means becoming part of one of the fastest-growing companies, working with a winning team in a friendly and professional environment.

Job Summary

We are looking for a creative, results-driven Senior Marketing Executive to join our dynamic team. The ideal candidate will develop and execute marketing strategies to enhance brand visibility, manage endorsements, drive promotional activities, and lead social media campaigns.

This role requires a combination of creativity, strategic thinking, and analytical ability. The candidate must have extensive expertise in digital marketing (SEO, SEM, PPC, and analytics tools), along with experience in marketing strategy development and web presence management. The role also involves leading a team and managing international client relationships.

Key Responsibilities

1. Brand Management

• Develop, implement, and manage comprehensive branding strategies to strengthen brand equity and awareness.
• Maintain consistent brand messaging across all marketing channels and materials.
• Conduct market research to understand brand positioning and customer perception, and refine branding strategies accordingly.

2. Promotional Campaigns

• Collaborate with cross-functional teams (sales, product, and design) to ensure effective campaign execution.
• Monitor and analyze campaign performance using KPIs; provide insights for improvement.
• Manage promotional budgets and ensure cost-effective campaign outcomes.

3. Endorsements & Partnerships

• Identify and establish co-branding opportunities and strategic partnerships to expand brand reach and visibility.

4. Social Media Campaigns

• Design, manage, and optimize social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Create engaging content (visual, video, and written) tailored to different platforms and target audiences.
• Monitor industry trends, competitor activity, and emerging platforms to keep the brand relevant.
• Track performance metrics, generate reports, and recommend improvements for reach and engagement.

5. Content Creation & Management

• Work with content creators, designers, and copywriters to develop blogs, articles, infographics, videos, and newsletters.
• Ensure all content aligns with brand tone, voice, and positioning.

6. Digital Marketing & Analytics

• Plan and execute digital campaigns, including SEO, SEM, PPC, email marketing, and display advertising.
• Measure performance using tools like Google Analytics, HubSpot, and other marketing platforms.
• Provide data-driven insights to optimize marketing strategies and achieve business objectives.

7. Event Planning & Management

• Coordinate and manage marketing events, trade shows, product launches, and webinars to enhance brand engagement.

8. Market Research & Competitor Analysis

• Conduct regular market research to identify customer needs, trends, and growth opportunities.
• Provide strategic recommendations to refine marketing strategies and support business expansion.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3–5 years of proven experience in marketing, branding, or related roles.
• Strong expertise in social media management, promotional activities, and endorsements.
• In-depth knowledge of digital marketing, SEO, SEM, PPC, and analytics tools.
• Excellent communication, negotiation, and presentation skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Creative thinker with strong problem-solving and analytical skills.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person