Jr Content Executive (Fashion Industry)

The role at our company in Andheri East, Mumbai, requires at least 2 years of experience as a content executive in a fashion company. As a Content Executive, you will play a crucial role in supporting our marketing strategies by crafting compelling blog posts, social media content, and web material. Your contributions will be instrumental in expanding our digital presence and delivering value through engaging online content. Key Responsibilities: Content Creation and Management: - Create captivating blog posts, social media updates, and web content that resonate with our brand voice and marketing objectives. - Conduct thorough research to source and curate relevant digital assets like videos, stories, images, and other content forms. - Ensure the accuracy, relevance, and compliance of content with industry standards, legal requirements, and accreditation guidelines. Content Analysis and Strategy: - Analyze content consumption on various platforms and offer actionable insights to the marketing team. - Develop and uphold a content-sharing schedule for channels like email newsletters, Reddit, Medium, and other pertinent platforms. Collaboration and Planning: - Collaborate closely with agency partners to plan monthly and quarterly content and creative strategies for social media. - Stay updated on emerging trends and technologies in digital content creation and curation. Digital Asset Management: - Maintain well-organized digital asset repositories. - Supervise the entire process of video scripting and direction. Requirements: - Minimum of 3-4 years of demonstrated experience in producing engaging content that boosts engagement and generates leads for fashion brands. - Previous experience in the Fashion Industry is preferred. - Bachelor's or Master's degree in English, Journalism, or a related field. - Strong creative thinking skills. - Proficiency in research, analysis, writing, editing, and communication. - Familiarity with content management systems and digital asset management tools. - Up-to-date knowledge of online marketing trends and measurement practices. - Ability to collaborate effectively with agency partners and internal teams. - Excellent organizational and project management capabilities. - Attention to detail and dedication to delivering top-quality content. Join us in creating impactful content that resonates with our audience and drives our brand forward.,