Job Summary:We are looking for a dynamic and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across all digital channels to drive brand awareness, traffic, and leads. Key Responsibilities:Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising. Design, build, and maintain our social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.). Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize performance based on the insights. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels. Manage and improve website performance and content using CMS (e.g., WordPress). Conduct keyword research, monitor SEO and web traffic metrics. Assist in the development of digital marketing strategies and budgets. Key Skills & Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field. Proven experience in digital marketing or a related role. Strong understanding of current online marketing concepts, strategy, and best practices. Experience in SEO, PPC, Google Ads, social media, and email campaigns. Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Mailchimp, Canva, and Meta Business Suite. Basic knowledge of HTML, CSS, and web development tools is a plus. Excellent communication and content writing skills. Ability to multitask, prioritize, and manage time effectively. Preferred:Certifications in Google Ads, HubSpot, Meta Blueprint, etc. Experience in B2B or B2C marketing.
