Influencer Plus Social Media Marketing Executive

Role & responsibilities

Plan, create, and schedule content across platforms like Facebook, Instagram, LinkedIn, and YouTube to reinforce brand identity and customer trust

Engage proactively with audiences: monitor comments, messages, reviews, and mentions to cultivate brand community and credibility

Maintain a content calendar aligned with product launches, health awareness days, and campaign schedules.

Analyse organic performance (reach, engagement, sentiment) and optimize content based on insights

Work on Influencer engagement campaigns and content designing for reach, engagement

Paid Social Media

Develop, execute, and optimize paid campaigns on platforms such as Meta Ads, LinkedIn Ads, and others, targeting health-conscious audiences with relevant messaging

Manage advertising budgets prudently, focusing on metrics like CTR, conversions, and ROAS

A/B test creatives, formats, and audiences to enhance effectiveness of paid efforts

Strategy & Analytics

Design integrated social strategies that align with marketing goals for OTC product categories

Utilize tools like Google Analytics, platform insights, and CMS systems to monitor performance and inform strategy

Stay informed on regulatory guidelines for OTC marketing and adapt strategies accordingly

Collaboration & Content Development

Work cross-functionally with product teams, designers, and content writers to craft compliant and engaging content (copy, visuals, short-form videos)

Manage partnerships with micro-influencers or healthcare bloggers to bolster credible brand advocacy.

Compliance & Industry Knowledge

Ensure all digital content meets pharmaceutical regulations, self-medication guidelines, and internal brand standards

Monitor competitors and industry trends in OTC marketing to inform creative and strategic thinking

Strategy Development:

Create and implement integrated influencer and content marketing strategies aligned with business goals.

Influencer Management:

Identify, vet, and recruit relevant influencers across various platforms, building strong relationships for long-term partnerships.

Content Creation:

Develop creative content concepts and ideas that align with brand messaging and resonate with specific target audiences.

Campaign Execution:

Coordinate and manage the execution of influencer campaigns from conception to completion, ensuring timely delivery and quality.

Performance Analysis:

Track and analyze key performance indicators (KPIs) to measure the success of campaigns and provide actionable insights and reports to stakeholders.

Trend Monitoring:

Stay up-to-date on the latest influencer trends, technologies, and best practices to inform strategy and maintain a competitive edge.

Budget Management:

Manage and allocate the budget for influencer marketing activities effectively.

Cross-functional Collaboration:

Liaise with internal teams to ensure marketing strategies are cohesive across different channels.

Required Skills & Qualifications

Influencer Marketing Expertise:

Proven ability to manage influencer relationships and execute successful campaigns.

Content & Social Media Proficiency:

Strong understanding of various social media platforms and the ability to create and curate engaging content.

Analytical Skills:

Ability to analyze campaign performance data and derive actionable insights.

Communication & Negotiation:

Excellent skills in communicating with influencers, managing expectations, and negotiating partnership terms.

Strategic Thinking:

Ability to develop creative and innovative approaches to influencer marketing campaigns.

Project Management:

Strong organizational skills to manage multiple campaigns and meet deadlines.

Adaptability:

Flexibility to adapt to the constantly evolving social media landscape.