Influencer Marketing

Job Summary

The Influencer Executive is responsible for building and managing relationships with influencers across various social media platforms to drive brand awareness, engagement, and conversion. This role involves strategic planning, influencer outreach, campaign execution, and performance tracking to ensure successful influencer partnerships that align with the brand’s marketing objectives.

Key Responsibilities:

• Influencer Identification & Outreach:
• Identify relevant influencers based on target demographics, engagement, and brand fit.
• Conduct outreach to potential influencers to build relationships and negotiate collaborations.
• Manage influencer contracts, budgets, and deliverables.
• Campaign Strategy & Execution:
• Develop and execute influencer marketing strategies and campaigns.
• Collaborate with influencers to create authentic content (e.g., blog posts, social media posts, videos) that promotes the brand.
• Ensure that influencer content aligns with brand guidelines and marketing goals.
• Organize events, product launches, or collaborations with influencers to generate buzz.
• Relationship Management:
• Build long-term partnerships with key influencers and brand ambassadors.
• Maintain open communication with influencers to foster ongoing relationships and manage expectations.
• Provide influencers with the necessary resources, assets, and information to execute campaigns.
• Monitoring & Reporting:
• Track the performance of influencer campaigns (e.g., engagement, reach, conversions).
• Analyze campaign metrics and provide regular reports to assess ROI.
• Make data-driven decisions to optimize influencer strategies for future campaigns.
• Experience:
• 2+ years of experience in influencer marketing, social media management, or a related role.
• Proven track record of managing influencer campaigns and partnerships.
• Skills:
• Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer ecosystems.
• Excellent communication and negotiation skills.
• Ability to analyze data and metrics to measure campaign success.
• Creative thinking with attention to detail.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person