Influencer Marketing Specialist

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About Viral Pitch

Viral Pitch is a leading self-serve influencer marketing platform designed to help brands leverage the power of authentic content and meaningful influencer relationships. We deliver data-driven influencer marketing solutions that enable brands to achieve their objectives through genuine engagement and measurable impact. Founded in 2019 and headquartered in Gurugram, our mission is to seamlessly connect brands with the right influencers for impactful collaborations.

Role Overview

We are seeking a dynamic and results-driven Influencer Marketing Specialist to join our team in Gurugram. In this role, you will be responsible for identifying, building, and maintaining strong relationships with influencers, managing end-to-end influencer campaigns, and ensuring seamless execution. You will also monitor performance, generate actionable insights, and work closely with internal teams to align campaigns with brand objectives.

Responsibilities

• Assist in identifying and shortlisting relevant influencers based on campaign goals and target audience.
• Support outreach and communication with influencers to ensure smooth collaboration and timely content delivery.
• Help coordinate campaign deliverables, timelines, and creative briefs with internal teams and external influencers.
• Monitor influencer posts to ensure brand guidelines and campaign requirements are followed.
• Collect, track, and organize campaign data such as reach, engagement, impressions, and content performance.
• Assist in preparing performance reports and post-campaign analyses for internal and client review.
• Stay informed about the latest trends in influencer marketing, platform algorithm changes, and content best practices.
• Contribute creative ideas and suggestions for campaign strategies and influencer engagement.

Qualifications

• 01 year of experience in influencer marketing, digital marketing, or a related field (internships or college projects are a plus).
• Strong interest in social media platforms (Instagram, YouTube, etc.) and influencer culture.
• Basic understanding of digital marketing principles and campaign planning.
• Good communication and interpersonal skills, with the ability to write professional and engaging messages.
• Organized and detail-oriented, with the ability to manage multiple tasks and timelines.
• Analytical mindset with a willingness to learn how to interpret performance data.
• Bachelor&aposs degree in Marketing, Communications, Mass Media, or a related field.
• Familiarity with influencer marketing tools/platforms is a bonus but not required.
• Willingness to work on-site in Gurugram on a full-time basis.