Influencer Marketing

Role and Responsibilities:

1. Lead, identify and proactively onboard influencers on performance campaigns

2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands

3. Guide the discussion on product and brand integration in influencers' content

4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team

5. Plan association keeping long-term goals in sight

6. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers

7. Monitor and analyze influencer performance and achieve storefront metrics

8. Discern data and extract insightful observations

9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement

10. Developing business driving & communication strategies and assisting clients with future campaign planning