Influencer Marketing

Position: Influencer Marketing  Location: Bangalore industry: Cosmetics, Beauty, Ad agency, Fashion Working Days: Monday to Friday BASIC REQUIREMENTS: * Sound understanding of the influencer/content creator landscape with relevant experience. * Familiarity negotiating deals with content creators/external stakeholders and bringing them on board. * Ability to script briefs per research and get content /campaigns executed on brief. RESPONBIBILITY * Identify influencers (paid and barter) across different categories and content buckets that will help align with and strengthen our brand positioning, awareness, engagement, and conversions * Manage influencer activations from start to finish * Close a certain number of barter deals and paid content creator deals per month, across platforms. * Broker deals, close negotiations within available budget, and get content created per brand standards, strictly adhering to timelines * Create engaging briefs on trending topics and per brand/product strategy to gain maximum impressions and conversions * Identify and build extensive lists of content creators and external partners that the brand can/should collaborate with. * Manage and serve as liaison for any PR activities for the company, working with senior stakeholders and external agencies. MUST HAVE * Experience in a similar role (Preferably in an ad/digital agency/cosmetic company/fashion company) * Experience in working with influencers to get content created per agreed brief, on agreed timelines * In-depth knowledge of social media platforms like Instagram, YouTube, Pinterest, Twitter, LinkedIn * Good people skills—ability to represent the best interests of our brand while building long-term fruitful collaborations * Excellent communication skills: both written and spoken BONUS SKILLS * Content writing expertise * Video/reels editing know-how: Inshot, Instagram editing