Influencer Marketing Executive

Job Description:

We are looking for a dynamic and creative Influencer Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience in identifying, sourcing, and managing influencers from initial outreach to campaign closure. The candidate should also be capable of planning monthly influencer calendars and should be well-versed in handling platforms like Instagram and YouTube.

Key Responsibilities:

• Identify, research, and source relevant influencers (macro, micro, and nano) across Instagram and YouTube.
• Initiate communication and negotiate collaboration terms with influencers.
• Manage end-to-end influencer marketing campaigns – from onboarding to campaign execution and post-campaign analysis.
• Create and maintain a monthly influencer collaboration calendar aligned with brand campaigns.
• Build and maintain strong relationships with influencers and content creators.
• Track and analyze performance metrics (reach, engagement, ROI) and prepare campaign reports.
• Coordinate with internal teams (design, content, sales) to ensure smooth execution of influencer campaigns.
• Stay updated with current influencer trends, viral content, and social media updates.
• Assist in managing brand’s Instagram and YouTube accounts, including uploading content, captions, hashtags, and scheduling posts.

Requirements:

• Proven experience in influencer marketing or social media marketing.
• Strong knowledge of Instagram and YouTube trends, tools, and algorithms.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to multitask, prioritize, and manage time effectively.
• Proficiency in basic data tracking and reporting (Google Sheets, Excel, etc.).

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Paid time off
• Provident Fund

Language:

• English (Preferred)

Work Location: In person