Influencer Marketing Executive

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.

Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a

mission to develop holistic and personalized solutions for solving real problems that women face. We

do this by building a wellness platform with great products, an impactful community and a personalized

customer experience. With a growing community of over 10 lakh women, we are already India’s largest

and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was

truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive

and effective products that are Made Safe certified and backed by science. We continue to co-create

products with our community and fuel the D2C revolution through deep consumer insights and

investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox

Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini

Banga of the Banga family office. If you are as passionate as we are in making a difference and creating

real impact in a fast-paced and wildly creative environment, then you might just be the person we are

looking for.

About the Role

Influencer Marketing is an important lever at Nua to not only build brand awareness and consideration but also to drive traffic to our website - thereby leading to conversions. The influencer marketing executive will specifically plan and execute campaigns that directly effect orders on the website.

We are looking for someone who is passionate about social media and understands Influencer Marketing. If you are someone who looks at Social Media Influencers as not just content creators but also brand ambassadors, we have an exciting opportunity in store for you!

Key Responsibilities:

• Be abreast of emerging trends in the social media and influencer space
• Liaise with marketing and category teams to set clear objectives for influencer marketing and measure against the set KPIs
• Plan the Influencer Marketing campaign calendar for the month to achieve the set sales objectives
• Identify influencers who can advocate for the brand and drive product sales
• Make data-driven decisions, recommend and implement actions that achieve measurable results, driving towards conversion goals
• Track daily revenue and engagement through attribution platform and internal tools
• Identify, experiment and constantly evolve new approaches to maximize return on advertising spends

Job Requirement

• Have a degree in advertising / media / communications or a related field
• Proficiency in South Indian languages or familiarity with prominent South Indian influencers
• Have 1 years of prior experience with Influencer Marketing
• Be well versed with the social media landscape in India
• Have strong analytical and reporting skills
• Have strong interpersonal skills and be able to work across teams
• Be organized and able to juggle multiple priorities and deliverables
• Be passionate about the category and the industry of women’s wellness