Influencer Marketing Executive

About iwayworks

Iwayworks Media LLP is a Mumbai-based creative marketing agency dedicated to building brands with purpose and personality. We specialize in influencer marketing, production, user-generated content (UGC), social media, and digital branding. With a sharp focus on storytelling and strategy, we help brands create meaningful connections with their audience across platforms. Our culture thrives on creativity, collaboration, and a passion for results. If you love working in a fast-paced, idea-driven environment—this is your place.

Responsibilities

• Lead influencer marketing strategy for client programs
• Research and identify key influencers, bloggers, and online media in designated categories
• Build strong relationships with influencers through seeding programs and regular communication
• Negotiate and execute paid blogs/blog networks
• Identify, establish, and manage ongoing influencer/brand ambassador programs
• Stay on top of industry trends, the latest PR/social media advancements, and relevant campaigns
• Establish and build relationships on behalf of the company and their clients
• Understand the client's mindset and requirements
• Must have contact details of top social media personalities, especially from the Lifestyle, Fashion, Food, Parenting, Technology, and Auto sectors
• Excellent communication and networking skills
• Should have a passion for using social media platforms to communicate with audiences and a deep understanding of what motivates people to engage with brands through them
• Should have a creative bent of mind and think outside the box
• Monitor and lead the existing influencer marketing team, ensuring smooth execution and performance tracking across all campaigns

Key Requirements

• Graduate / Postgraduate in Management, English, Public Relations, or Mass Communication preferred
• Excellent interpersonal, verbal, and written communication skills
• Minimum 2+ years of prior experience in campaign execution
• Ability to multitask and perform under pressure

Job Type: Full-time

Pay: ₹20,000.00 per month

Supplemental Pay:

• Performance bonus

Application Question(s):

• Please mention your current area of residence.
• Do you have a personal laptop to work with?
• Your Current CTC
• Expected CTC
• Please Mention your experience [e.g., 1 year 2 months]

Work Location: In person