Influencer Marketing Associate

Role and Responsibilities:

1. Lead, identify and proactively onboard influencers on performance campaigns

2. Understand and figure out how to maximize storefront performance by matching the

right influencers with the right brands

3. Guide the discussion on product and brand integration in influencers' content.

4. Coordinate and manage expectations in terms of quality and timely delivery from

influencers as well as from the internal team

5. Plan association keeping long-term goals in sight.

6. Collaborate with all internal stakeholders to negotiate the best possible terms and

establish commercial and strategic agreements with influencers.

7. Monitor and analyze influencer performance and achieve storefront metrics

8. Discern data and extract insightful observations

9. Conduct post-mortems of campaigns and storefront performance; generate reports on

key insights, recommendations, and strategic adjustments to drive change for

continuous improvement.

10. Developing business driving & communication strategies and assisting clients with

future campaign planning.

Requirements:

• 6 months to 2 years of hands-on experience in Facebook lead generation campaigns.
• Strong knowledge of Facebook Ads Manager, Pixel setup, and conversion tracking.
• Good analytical skills with experience using tools like Excel or Google Sheets.
• Basic understanding of CPL metrics, cost optimization, and audience targeting.
• Ability to handle multiple campaigns and meet lead delivery deadlines.
• Excellent communication and coordination skills.
• Experience with CRM tools or lead management systems is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Meta (Facebook) Blueprint Certification is a plus.
• Experience in agency setup or performance marketing environment preferred.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person