Job
Description
Skill required: Delivery - Social Media Monitoring & Analytics
Designation: I&F Decision Sci Practitioner Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com
What would you do Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture OperationsOur quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management.
What are we looking for Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred
Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern. Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team
Qualification
Any Graduation