HO Product Manager - Household

Senior Manager/AVP - SA Portfolio & Channel Engagement (Liabilities)

Role Objective

Drive Savings Account (SA) portfolio growth by managing the OTB book, strengthening channel engagement (with a key focus on the SKY channel), and improving AMB, RV, PH, digital adoption, and customer engagement.

Key Responsibilities

SA Portfolio Management

• Manage and monitor the SA OTB portfolio.
• Drive AMB uplift, RV improvement, PH deepening, and digital adoption.
• Track portfolio health: book growth, attrition, inactive-to-active conversions.
• Implement corrective and preventive actions.

Channel Engagement & Productivity

• Work closely with SKY channel to enhance sourcing, activation, and productivity.
• Provide training, product/process updates, and enablers to channel teams.
• Run structured reviews, monitor KPIs, and drive productivity interventions.

Analytics, Dashboards & Insights

• Build and publish daily/weekly/monthly dashboards & MIS.
• Provide performance insights and actionable recommendations.
• Prepare management review decks and business reports.

Customer Engagement Strategy

• Use customer data (demographic, psychographic, behavioural, channel affinity) to design targeted hooks.
• Support digital onboarding, adoption, and engagement journeys.
• Drive deepening, re-engagement, and retention measures.

Market & Competition Benchmarking

• Track competitor trends in liabilities and digital journeys.
• Suggest improvements and new initiatives to stay competitive.

Cross-Functional Collaboration

• Work with product, operations, marketing, risk, service, and analytics teams.
• Facilitate communication on new campaigns, policies, and portfolio initiatives.

Skills & Qualifications

• 5-10 years of experience in Liabilities / SA Portfolio / Channel Management.
• Strong analytical skills and ability to translate insights into actions.
• Excellent communication and stakeholder management.
• Structured thinker with proven ability to drive portfolio & productivity growth.