Hiring_Digital Marketing Specialist_Pune/Bangalore

Accion Labs

4 - 9 years

15 - 25 Lacs

pune bengaluru

Posted:3 weeks ago| Platform:

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Skills Required

google analytics hubspot digital marketing campaign management b2b content management website management website optimization digital campaigns social media campaigns social media optimization crm

Work Mode

Hybrid

Job Type

Full Time

Job Description

Key Responsibilities

Digital

Marketing

& Campaign Management:
Lead omnichannel campaigns, oversee automation and lead nurturing, optimize MQL to SAL transitions.
Content & Brand Management:
Develop thought leadership, sales enablement, and campaign content. Ensure brand consistency.
Website Optimization:
Own content strategy, UX improvements, and SEO initiatives. Lead website enhancements in coordination with tech teams.
Field

Marketing

& Events:
Plan and execute events, trade shows, and webinars. Manage ROI-driven follow-up campaigns.
Analyst Relations:
Build relationships with research firms, manage briefings, and utilize analyst insights for market positioning.
Reporting & Analytics:
Maintain dashboards, track KPIs (ROMI, CPL, CAC), and implement A/B testing strategies.

Qualifications

Bachelors degree in Marketing or related field; MBA or Master’s preferred
10+ years B2B marketing experience in technology/professional services
Hands-on with HubSpot, Google Analytics, CMS (e.g., WordPress), and CRM platforms
Knowledge of ABM, GDPR, CAN-SPAM, and international campaign management
Strong leadership, analytical, and communication skills

Must-Have

Content development and brand management.
Marketing metrics, KPIs, and reporting.
Strong analytical skills using Google Analytics and CRM systems.
Strategic thinking with execution capability.
Project and budget management.
Data-driven decision making.

Good-to-Have

Experience with ABM (Account-Based Marketing) platforms.
Certifications in HubSpot, Google Analytics, or similar.
Knowledge of global campaign management.
Familiarity with compliance regulations (GDPR, CAN-SPAM).
Basic HTML/CSS and web development familiarity.

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