Role & responsibilities Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business objectives. Identify target audiences and create tailored digital campaigns to reach and engage them effectively.Online Presence Management: Manage the organization's website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO). Oversee content creation, including blog posts, articles, videos, infographics, etc., to enhance brand visibility and thought leadership.Social Media Management: Plan, create, and schedule content for various social media platforms to foster audience engagement and increase brand awareness. Monitor social media trends, track performance metrics, and adjust strategies accordingly.Paid Advertising: Develop and manage online advertising campaigns across platforms such as Google Ads, social media ads, and display networks. Optimize ad campaigns based on performance data to maximize ROI and achieve KPIs.Email Marketing: Create and manage email marketing campaigns, including designing templates, crafting compelling content, and segmenting email lists. Monitor open rates, click-through rates, and conversion rates to refine email strategies SEO and SEM: Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings. Manage pay-per-click (PPC) campaigns and optimize keyword bidding and ad copy. Team Collaboration: Coordinate with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of digital campaigns. Provide guidance and support to team members on digital marketing best practices. Qualifications and Skills: Bachelor's degree in Marketing, Business, or related field. Proven experience in digital marketing, with a track record of successful campaign execution and achieving business objectives. Proficiency in digital marketing tools, analytics platforms, and content management systems. Strong understanding of SEO, SEM, social media, email marketing, and paid advertising strategies. Excellent communication and interpersonal skills. Leadership skills to manage a team and collaborate effectively with other departments.

We are looking for a SEO Executive to assist in implementing and optimizing SEO strategies to improve search engine rankings and website traffic. The ideal candidate will have a basic understanding of SEO principles, keyword research, and on-page/off-page optimization techniques. Key Responsibilities: Conduct keyword research and analysis to identify ranking opportunities. Optimize website content, meta titles, descriptions, and internal linking for SEO. Help create and optimize content for blogs, landing pages, and other digital assets. Assist in local SEO optimization, including Google My Business management. Support the team with other digital marketing tasks as needed. Initially have to make data entries as well.

A Digital Marketing Manager develops, implements, and manages digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads . They oversee various online marketing channels, analyze campaign performance, and collaborate with teams to optimize strategies. Their responsibilities include creating and managing content, monitoring trends, and reporting on campaign effectiveness. Key Responsibilities: Developing and Executing Digital Marketing Strategies: This involves planning and implementing campaigns across various digital channels like social media, email, search engines (SEO/SEM), and display advertising. Managing Online Presence: Building and maintaining a strong online presence for the company through social media, website content, and other digital platforms. Content Creation and Management: Creating engaging content, including social media posts, website copy, email newsletters, and other marketing materials. SEO/SEM Optimization: Optimizing website content and structure for search engines to improve organic traffic and manage paid search campaigns. Social Media Management: Managing social media accounts, developing content strategies, and running social media advertising campaigns. Email Marketing: Developing and executing email marketing campaigns, including list building, segmentation, and automation. Paid Advertising: Managing and optimizing paid advertising campaigns on various platforms like Google Ads, social media, and display networks. Performance Analysis and Reporting: Tracking and analyzing campaign performance metrics, generating reports, and identifying areas for improvement. Budget Management: Developing and managing campaign budgets to ensure efficient resource allocation. Staying Up-to-Date: Keeping abreast of the latest digital marketing trends, technologies, and best practices. Collaboration: Working with other marketing team members, content creators, designers, and developers to ensure cohesive campaigns. Reporting and Analysis: Regularly analyzing campaign performance, identifying areas for improvement, and presenting findings to stakeholders. Skills and Qualifications: Strong understanding of digital marketing principles and best practices: A deep understanding of SEO, SEM, social media marketing, email marketing, and content marketing. Experience with various digital marketing tools and platforms: Proficiency in Google Analytics, Google Ads, social media management tools, email marketing platforms, and other relevant tools. Excellent communication and collaboration skills: Ability to effectively communicate marketing strategies, campaign results, and collaborate with cross-functional teams. Strong analytical and data-driven mindset: Ability to analyze campaign performance, identify trends, and make data-informed decisions. Project management skills: Ability to manage multiple projects, meet deadlines, and work within budget constraints. Creative and strategic thinking: Ability to develop innovative marketing campaigns and strategies. Experience with content creation and management: Ability to create engaging content and manage content calendars.

Job Summary: We are seeking a results-driven PPC Specialist with 3 years of hands-on experience in planning, executing, and optimizing paid marketing campaigns across multiple platforms. The ideal candidate will be adept at handling multiple accounts, running ads across platforms like Google Ads and Meta (Facebook/Instagram) , and improving conversion rates through data-driven strategies. Key Responsibilities: Set up, manage, and optimize PPC campaigns across Google Ads, Meta, and other digital platforms . Handle multiple clients or internal accounts simultaneously with efficiency and precision. Continuously monitor and optimize paid campaigns to achieve targeted conversion rates and ROI . Track and analyze performance data from all platforms; provide clear and actionable performance reports . Execute A/B testing on ad creatives, landing pages, and targeting strategies. Collaborate with the content and creative teams to develop effective ad copies, creatives, and promotional strategies. Work closely with web developers to create and optimize landing pages for better campaign performance. Conduct in-depth keyword research and competitive analysis to identify high-performing keywords. Maintain a strong understanding of marketing concepts , particularly in B2C and B2B digital marketing . Stay updated on the latest PPC trends and best practices. Preferred Qualifications: Bachelors degree in Marketing, Business, or related field. Strong understanding of digital marketing principles , ad platforms, and audience targeting. Experience in the education domain is highly preferred. Proficient in tools such as Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager, Data Studio , etc. Strong analytical and problem-solving skills. Excellent communication and collaboration abilities.

Role & responsibilities Conduct comprehensive keyword research to identify relevant target keywords and phrases. Optimize website content, meta tags, headings, and URLs for target keywords. Improve website structure, internal linking, and navigation to enhance search engine crawling and indexing. Develop and execute off-page SEO strategies to build high-quality backlinks from reputable websites. Conduct regular website audits to identify and resolve technical SEO issues, such as crawl errors, broken links, and duplicate content. Optimize website speed, mobile responsiveness, and user experience to improve search engine rankings. Monitor and analyze website performance using tools like Google Analytics and SEO software. Prepare regular reports on organic traffic, keyword rankings, and conversion rates . Identify trends and insights to refine SEO strategies and drive continuous improvement. Keep abreast of the latest SEO techniques, algorithm updates, and industry best practices. Preferred candidate profile Proven work experience as an SEO Executive or similar role. Strong understanding of search engine algorithms, ranking factors, and SEO tools. Proficiency in keyword research, on-page and off-page optimization, and technical SEO. Familiarity with website analytics tools, such as Google Analytics and Google Search Console. Knowledge of HTML, CSS, and JavaScript for basic website optimization. Excellent analytical, problem-solving, and decision-making skills. Strong communication and collaboration skills to work effectively with cross-functional teams. Passion for staying updated with the latest SEO trends, strategies, and industry developments.