Ppc Specialist

Hireed

3 - 7 years

1 - 2 Lacs

Noida

Posted:4 hours ago| Platform:

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Skills Required

Google Ads PPC Facebook Ads Ppc Campaigns Pay Per Click Google AdWords Campaigns

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

PPC Specialist

Key Responsibilities:

Set up, manage, and optimize PPC campaigns across
Google Ads, Meta, and other digital platforms
.
Handle
multiple clients or internal accounts
simultaneously with efficiency and precision.
Continuously monitor and optimize paid campaigns to achieve
targeted conversion rates and ROI
.
Track and analyze performance data from all platforms; provide
clear and actionable performance reports
.
Execute
A/B testing
on ad creatives, landing pages, and targeting strategies.
Collaborate with the
content and creative teams
to develop effective ad copies, creatives, and promotional strategies.
Work closely with
web developers
to create and optimize landing pages for better campaign performance.
Conduct
in-depth keyword research and competitive analysis
to identify high-performing keywords.
Maintain a strong understanding of
marketing concepts
, particularly in
B2C and B2B digital marketing
.
Stay updated on the latest PPC trends and best practices.

Preferred Qualifications:

Bachelors degree in Marketing, Business, or related field.
Strong understanding of
digital marketing principles
, ad platforms, and audience targeting.
Experience in the
education domain
is highly preferred.
Proficient in tools such as
Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager, Data Studio
, etc.
Strong analytical and problem-solving skills.
Excellent communication and collaboration abilities.

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