Head of Social Media Operations

1.Strategic Oversight

• Setting the Vision

  : They develop and align social media strategies with the agency&aposs larger marketing goals.

• Client Relationship Management

  : Regularly meet with key clients to understand their needs and ensure the social media team is delivering value.

• Long-term Planning

  : Ensure the teams efforts align with the long-term growth of the agency and client goals.

• Analytics knowledge :

  Candidate must know to run Meta Ads and Google Ads. Should know to manage Social Media Accounts and should have knowledge of SEO, SEM etc.

2.Team Leadership and Development

• Supervising

  : Directly oversee team leads or senior executives in the social media department. Oversee each department&aposs operations, including Content Creation, Digital Marketing, Influencer Marketing:

• Hiring and Training

  : Play a key role in recruiting top talent and providing training opportunities to build a strong team.

• Performance Evaluation

  : Regularly assess the performance of team members and implement improvements. Manage team leave, appraisals, promotions, and conflict resolution.

• Mentorship

  : Guide team members, ensuring they have growth opportunities and clear development paths.

3.Operational Efficiency

• Workload Management

  : Ensure the team has the necessary resources to meet client demands without burnout, balancing workloads effectively.

• Growth Tracking:

  Monitor client and agency growth metrics. Report progress to co-founders regularly.

• Process Optimization

  : Develop and refine workflows, processes, and tools to maximize efficiency and output quality.

• Crisis Management

  : Step in when needed to resolve issues, whether they are internal (team conflicts, technical problems) or external (client complaints).

• Client Acquisition Strategies:

  Work with sales and marketing teams to identify new client opportunities.

4.Budget and Resource Allocation

• Budgeting

  : Manage the budget for the social media department, ensuring the allocation of funds is aligned with the agency&aposs goals.

• Resource Allocation

  : Ensure the right resources (personnel, tools, software, etc.) are available to execute campaigns effectively.

5.Quality Control

• Content Approval

  : Ensure content produced by the team aligns with the brand and meets quality standards before it reaches clients or the public.

• Performance Metrics

  : Track the performance of social media campaigns and analyze data to optimize strategies.

• Performance Monitoring:

  Establish KPIs and performance metrics for operational efficiency. Regularly assess and report on operational performance to stakeholders.

6.Client Reporting and Stakeholder Communication

• High-Level Reporting

  : Develop and present reports to clients, highlighting key performance metrics and progress against goals.

• Stakeholder Communication

  : Act as the main point of contact between the social media team and higher management or other departments.

7.Trend Monitoring and Innovation

• Stay Updated

  : Keep up with industry trends, technological advancements, and algorithm changes that affect social media.

• Fostering Innovation

  : Encourage experimentation with new formats, platforms, and techniques to stay ahead of the competition.

8.Compliance and Risk Management

• Adherence to Guidelines

  : Ensure all social media activities comply with platform policies, legal standards, and client expectations.

• Risk Mitigation

  : Identify and manage potential risks, such as brand reputation issues or campaign failures.

Reporting Line:

• Reports To

  : Reporting to the Agency Director.

• Direct Reports

  : They manage social media executive, strategists, content creators, KPI, KRA and other specialists within the social media department.