Head of Public Relations & Branding

About Vedanta:

Vedanta, a future-focused and growth-oriented company is a fully integrated producer of Oil & Gas, Zinc Lead - Silver, Aluminium, Power, Iron Ore & Steel, Copper, Nickel, Cobalt, Ferro - Chrome and Manganese, with a fast-growing metal recycling capacity, and a broad range of critical minerals. We are a dominant player in power generation, transmission, renewable energy solutions, optical fiber, display glass and soon semiconductors. With our world class, low-cost and long-life assets, Vedanta contributes 1.4% towards India's GDP.

The Opportunity

As the Head of PR & Branding, you will be the strategic custodian of Vedanta's corporate reputation and brand equity across global markets. You will lead the vision, development, and execution of integrated public relations, external communications, and brand strategy to position Vedanta as a world-class, responsible, and future-ready natural resources company

Key Responsibilities

• Collaborate with advertising and creative agencies to conceptualize and execute impactful brand and advocacy campaigns that reinforce Vedanta's purpose and values
• Aggregate content and success stories from all business verticals to craft unified, purpose-driven brand narratives and a robust communication portfolio
• Develop, implement, and audit comprehensive brand guidelines; oversee creation of branded assets including films, AVs, presentations, and other collaterals
• Coordinate with media buying agencies to design and execute targeted media strategies for maximum reach and effectiveness
• Lead media management efforts to build and enhance Vedanta's brand, spotlighting social initiatives, people practices, technology innovations, and sustainability leadership
• Build strategic communications initiatives to advocate for key policy issues aligned with Vedanta's business and ESG priorities
• Enhance the Group's social media presence, driving proactive online reputation management and engagement across digital platforms
• Draft press releases, speeches, and strategic content to support media interactions, social media engagement, and leadership communications
• Manage public relations with a strong focus on cultivating relationships with journalists, media houses, and key influencers
• Lead crisis communication strategies, ensuring timely, transparent, and effective responses to reputational risks
• Partner closely with internal teams across functions to drive integrated branding and communication initiatives, ensuring consistency across all touchpoints
• Identify, recommend, and manage Vedanta's participation in key industry events, conferences, and forums to amplify brand visibility and thought leadership

Candidate Profile:

• 1520 years in PR, corporate communications, or brand leadership in large conglomerates or global agencies
• Proven expertise in strategic communications, executive positioning, and stakeholder engagement
• Deep understanding of media ecosystems, ESG communication, and reputation risk
• Experience working closely with Board/Promoter-level leadership in fast-paced environments