Head of Marketing & Communication

As the Head of Marketing & Communication, your role includes strategic marketing leadership, team leadership & collaboration, stakeholder & partner engagement, measurement & reporting. You will be responsible for: - Building and leading integrated go-to-market plans for product launches, partnership activations, and regional campaigns. - Overseeing market positioning, competitor benchmarking, and channel mix optimization across Tier 13 cities. - Leading and managing a team of specialists across performance marketing, content, brand activations, and PR/communications. - Fostering a culture of accountability, creativity, and cross-functional collaboration with Product, Commercial, and Customer Support. - Ensuring timely execution, budget adherence, and measurable impact across all campaigns and marketing initiatives. - Serving as the primary marketing liaison for regulatory, media, and strategic partners in India. Representing the India marketing function to the regional leadership. - Tracking and reporting on KPIs including merchant acquisition, app downloads, brand equity, campaign ROI, and media reach. - Using market insights, performance data, and feedback loops to refine strategies and increase marketing effectiveness. - Sharing regular updates with the Global Head of Marketing & Communication and senior stakeholders. Qualifications & Experience: - Proven leadership experience managing multi-disciplinary marketing teams in India. - Strong understanding of India's consumer and merchant segments, digital behavior, and cultural diversity. - Excellent communication skills in English; additional regional language fluency is a plus. - Experience with performance-driven marketing, regulatory communication, brand strategy, and public/media relations. Core Competencies: - Strategic Marketing Planning - Team Leadership & Development - Integrated Campaign Management - Stakeholder & Agency Management - Performance Analysis & Reporting - Brand & Reputation Building - Market Localization & Cultural Fluency - Media, PR & Regulatory Communication Key Performance Indicators (KPIs): - Merchant acquisition growth and cost efficiency - App downloads, engagement, and retention - Brand awareness and market share uplift - Campaign ROI and lead conversion rates - Media SOV, sentiment, and earned coverage quality - Team performance, engagement, and delivery metric,