Head of Edtech Marketing

Company Description

The Global Association of Forensic Accountants (GAFA) is a leading body in financial fraud prevention, forensic accounting, and anti-money laundering. Through globally recognized certifications, practical training, and expert consulting, GAFA equips professionals and organizations to tackle real-world financial threats with confidence.

The Head of Marketing will lead the organization's full marketing function with a clear mandate to drive measurable growth, elevate brand presence, strengthen digital performance, and directly support revenue objectives. This role requires a strategic leader who is comfortable owning KPIs, optimising spend, and building high-performing marketing operations.

Job Location-On site- Gurugram (Delhi/NCR)

Key Responsibilities

Growth & Demand Generation

• Lead the development and execution of growth strategies that consistently increase marketing-sourced leads and revenue contribution.
• Build and manage the full acquisition funnel, ensuring strong performance across MQL, SQL, and conversion stages.
• Maintain efficient customer acquisition cost through continuous optimisation of channels, creatives, and targeting.
• Improve conversion outcomes through refined funnel design, nurturing workflows, and cross-functional alignment with sales.

Performance Marketing

• Oversee paid campaigns across Google, Meta, LinkedIn, and other performance channels with clear accountability for ROI.
• Continuously optimise campaigns to improve cost efficiency, lead quality, and overall return on ad spend.
• Manage marketing automation flows to improve engagement, ensure consistent lead nurturing, and enhance lifecycle performance.

Brand & Content Leadership

• Strengthen the organization's brand positioning through consistent, high-quality messaging and storytelling across all platforms.
• Drive organic growth through SEO strategy, content planning, and digital presence optimisation.
• Expand social media reach and engagement through platform-specific strategies and timely, relevant content.
• Ensure strong creative direction and brand governance across all marketing assets.

Product Launch & Go-To-Market

• Lead end-to-end planning and execution of certification, product, and program launches.
• Build structured go-to-market playbooks that cover positioning, messaging, digital campaigns, PR, and sales enablement.
• Partner with product and business teams to ensure launch goals translate into measurable impact.

Data, Insights & Reporting

• Build analytics frameworks and dashboards to track marketing performance, funnel health, CAC efficiency, and brand metrics.
• Present weekly and monthly performance reports to leadership with insights, risks, and recommended actions.
• Use data to identify high-impact opportunities, address bottlenecks, and optimise cross-channel strategy.

Experience Requirement

• 812+ years of progressive experience in full-stack marketing, growth marketing, or brand leadership roles.
• Strong command of digital channels, performance marketing, analytics, and marketing automation tools.
• Demonstrated experience driving measurable growth and operating in KPI-driven environments.
• Excellent communication, strategic thinking, and cross-functional leadership skills.
• Experience in edtech, professional training, fintech, BFSI, or compliance-focused industries is a strong advantage.

What Success Looks Like in This Role

• Strong improvement in demand-generation outcomes and lead quality.
• Efficient CAC and healthy conversion performance across the funnel.
• Consistent uplift in brand visibility, organic growth, and engagement.
• High-quality execution of campaigns and product launches.
• A motivated marketing team with clear direction and consistent delivery.

If this role aligns with your ambition to lead high-impact growth, you're invited to apply through LinkedIn or submit your candidature at [HIDDEN TEXT]