Job
Description
The Opportunity: Avantor is seeking a dynamic and visionary Head of Marketing for Laboratory Solutions. This pivotal role involves overseeing and directing the entire marketing function, driving strategic initiatives, and fostering a high-performance culture within the marketing team. The key responsibility of the role will be India market. The role will also support Middle East & Africa markets, and also ensure alignment on important regional strategic marketing initiatives. The role is part of the India leadership team and reports to the Managing Director, India. What we're looking for: Experience in Life Science, Healthcare, Pharmaceutical, or a similar/related industry is necessary. Minimum 15 years of experience, of which 5 years should be in a functional leadership role with demonstrated skills and competencies in marketing. A bachelors degree in Science, Marketing, or other technical domain is acceptable. An advanced degree (MBA or equivalent) is strongly preferred Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights. Excellent communication and presentation skills, with the ability to influence and inspire others. Demonstrated ability to lead and manage a diverse team, fostering a culture of respect, accountability, learning, collaboration and innovation. Expertise in both traditional and new age marketing aspects like digital marketing, content marketing, SEO, SEM, social media, and other contemporary marketing practices. Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. Creative mindset with a passion for staying ahead of industry trends and best practices. How you'll thrive and create an impact: As the Head of Marketing, you will be entrusted with the following responsibilities: Strategic Leadership Develop and execute comprehensive marketing strategies that align with Avantors business goals and objectives. Lead the creation and implementation of innovative marketing plans to drive brand awareness, customer acquisition, and profitable revenue growth. Collaborate with senior leadership to define marketing priorities and ensure alignment with the overall company strategy. Team Management Supervise and mentor a team of multiple product managers across chemicals, consumables and diagnostics portfolio , providing guidance, support, and professional development opportunities. Foster a collaborative and results-oriented team culture, promoting best practices in marketing and product management. Evaluate team performance and implement improvements to enhance productivity and efficiency. Marketing Operations Oversee all field marketing activities, including but not limited to sales support, customer visits, training, pricing, digital marketing, content creation and advertising. Analyze market trends, conduct research, generate customer insights, and competitive landscape to develop marketing strategies and tactics. Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI. Establish metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives. Brand Management Maintain and enhance Avantor’s brand identity, ensuring consistent messaging and positioning across all channels. Develop compelling brand narratives and campaigns that resonate with target audiences. Oversee the creation of marketing collateral, including websites, brochures, social media content, and presentations. Stakeholder Engagement Build strong relationships with internal and external stakeholders, including customers, partners and industry KOLs. Collaborate with sales, product development, and customer service teams to ensure seamless execution of marketing strategies. Per company’s direction, represent Avantor at industry events, conferences, and trade shows, promoting the company’s vision and values.
