Head Brand Marketing, ACG Sports

As the Head of Brand Marketing for ACG's Basketball League, your role will involve shaping, launching, and growing the league to establish it as a leading sports entertainment property in the region. Your responsibilities will include: - Define and implement the overall brand vision, identity, and positioning for the league and its franchises. - Develop an integrated marketing roadmap to build awareness, affinity, and engagement among diverse audiences. - Create guidelines for league and team branding to ensure consistency across all touchpoints. You will also be responsible for: - Designing and executing 360 marketing campaigns across various channels. - Managing PR, media relations, and storytelling to enhance visibility and credibility. - Overseeing content strategy and fan communication on all platforms. In addition, you will lead initiatives to: - Grow a passionate basketball fan base through various marketing channels. - Conceptualize fan zones, events, and loyalty programs to drive participation and retention. - Collaborate with educational institutions and basketball associations to promote the sport. Furthermore, you will work closely with commercial teams to: - Create marketing assets and activations for sponsors/partners. - Integrate brand partnerships seamlessly into the league experience. You will be required to: - Develop data-driven social and digital strategies to maximize fan engagement. - Utilize emerging platforms, influencer collaborations, and esports tie-ins to reach younger audiences. - Build and mentor a high-performing marketing team and manage marketing budgets effectively. Key Requirements: - Masters degree in marketing, Business, Communications, or related field. - 10-15 years of experience in brand management or marketing, preferably in sports, entertainment, FMCG, or media industries. - Strong understanding of sports marketing, fan engagement, and sponsorship landscapes. - Proven track record of launching or scaling consumer-facing brands or leagues. - Creative thinker with exceptional storytelling, communication, and presentation skills. - Data-driven mindset with experience in market research, analytics, and campaign performance measurement. - Ability to work in a fast-paced, entrepreneurial environment with cross-functional teams. - Passion for basketball and sports entertainment (preferred).,