Head, Brand Communications

Looking for someone to lead the strategic direction and execution of all brand messaging across touchpoints — including advertising, digital, in-restaurant, influencer, and PR — to drive brand consistency, customer engagement, and top-of-mind recall for Barbeque Nation

Responsibilities

-         Ability to envision the brand story and put it in action across communication and platforms.

-         Strategic vision to shape the brand vision by relating the brand story with the day- to- day operations of the restaurants and all its touchpoints.

-         Manage a team of marketing communication, social media marketing and online reputation management

-         Strategise and lead execution of the annual/ monthly marketing plan- offline, social media, digital

-         Manage the creative agencies to maximise results

-         Ability to coordinate with the operations and culinary to activate the priorities of the brand that can help shape up the brand in the short term and long run.

Qualifications

10 to 15 years of experience in brand building and digital marketing preferably with an agency in client servicing/ strategic planning or MBA from a reputed institute with relevant experience in a consumer business