Head Agri Business

As the Head Agri Business at a scheduled commercial bank, your role is crucial in developing and implementing cohesive marketing and sales policies to maximize the Bank's market share, profitability, and product volume in the Agri business sector. Your primary responsibilities include: - Developing the Agri Business strategy aligned with the corporate strategy to meet the Bank's vision. - Overseeing the implementation of Agri Business policies, procedures, and controls to ensure regulatory compliance. - Monitoring financial performance, anticipating costs, identifying areas for improvement, and managing the division budget. - Formulating and implementing the medium to long-term strategy of the Agri business in alignment with the Bank's objectives. Your key responsibilities as Head Agri Business involve: - Evaluating retail segment needs, adjusting marketing strategies, and developing marketing plans. - Reviewing and enhancing the Bank's competitive position in the market. - Developing annual operational sales plans with Agri Cluster Heads/ Agri Area Managers. - Monitoring the market size, penetration of Agri Business products, and achieving priority sector lending targets. - Directing new product development and implementing advertising and sales promotion plans. - Monitoring collection activities to minimize NPAs and expanding the Agri business for revenue and profitability targets. - Ensuring efficient product operations, high service levels, and risk/cost minimization. - Coordinating the Bank's participation in trade shows and community events for product promotion. In your role, it is essential to proactively lead strategic planning, marketing initiatives, and operational efficiency to drive the success of the Agri business division within the Bank.,