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GTM Automation Engineer

GTM Automation Engineer

HeapTrace

2 - 4 years

8 - 11 Lacs

Pune

Posted:1 day ago| Platform:

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Skills Required

Computer science Automation Sales operations Analytical HIPAA Javascript Workflow Operations Python Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a GTM Automation Engineer to support go-to-market operations for our US

clients, focusing on automation, planning, and execution across sales, marketing, and customer

success functions. You ll work directly with cross-functional US teams to streamline processes,

accelerate execution, and ensure successful market rollouts through intelligent automation.

Key Responsibilities

Client-Centric Automation

Understand client-specific GTM requirements and build custom automation workflows

to support sales campaigns, lead nurturing, customer onboarding, and retention.

Build and manage integrations between platforms like Salesforce, HubSpot, Marketo,

Intercom, and other US client systems.

Automate marketing and sales operations using low-code/no-code platforms (Zapier,

Make.com, Workato) and/or scripting.

GTM Planning Support

Work closely with US-based sales, marketing, and product teams to define and deliver

automation that supports launch plans and GTM milestones.

Manage timelines and ensure that campaign triggers, alerts, and performance tracking

are fully operational before launch.

Tooling & Infrastructure

Maintain and optimize client GTM tech stack integrations to ensure data consistency,

real-time syncs, and effective handoffs across systems.

Monitor automation health, troubleshoot issues, and continuously improve workflow

efficiency.

Insights & Reporting

Build and maintain dashboards that help US stakeholders track pipeline velocity, funnel

performance, lead lifecycle, and campaign effectiveness.

Provide clear documentation and training to client-side teams on automation tools and

process changes.

Required Qualifications

Bachelor s degree in Computer Science, Information Systems, or related field.

2-4 years of experience in automation, GTM operations, or marketing/sales tech

integration for international (preferably US) clients.

Proficient with tools like Salesforce, HubSpot, Marketo, Segment, Intercom, Zapier, and

APIs.

Experience with scripting languages (Python, JavaScript) for automation and custom

integration.

Strong understanding of B2B sales funnels, lead scoring, and lifecycle automation.

Nice to Have

Prior experience working with SaaS or IT service clients in the United States.

Familiarity with data privacy and compliance standards (GDPR, CCPA, HIPAA).

Knowledge of AI/LLM workflows used in automation (e.g., using OpenAI APIs in GTM

workflows).

Working Hours & Communication

Comfortable working in US time zones (EST/PST overlap) at least 4-5 hours per day.

Strong English communication skills (verbal and written) for regular interaction with US

client teams.

Ability to independently handle task planning, updates, and status reporting with remote

US teams.

Key Attributes

Strategic, proactive, and detail-oriented.

Strong analytical mindset with the ability to turn requirements into automated

workflows.

Comfortable working independently and collaboratively with global teams.

Focused on driving outcomes and client satisfaction through GTM process excellence.

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GTM Automation Engineer