Job
Description
Key Responsibilities: User Acquisition & Performance Marketing - Develop and execute multi-channel growth strategies (Google Ads, Meta, influencer networks, ASO). - Optimize campaigns to improve key metrics (CPI, CAC, ROAS, LTV). - Drive organic and viral growth through community engagement and referral programs. Player Engagement & Retention - Implement data-driven retention strategies, loyalty programs, and in-game incentives. - Work closely with product teams to enhance user experience and reduce churn. Monetization & Revenue Optimization - Identify and optimize monetization strategies (in-app purchases, ad revenue, partnerships). - Conduct A/B testing on promotions, pricing models, and content strategies. Data & Analytics: - Analyze user behavior, market trends, and competitor insights to refine strategies. - Utilize analytics tools (Google Analytics, Appsflyer, Mixpanel, Adjust) for performance tracking. What we are looking for: - Experience in driving growth in the mobile domain. - 3-5+ years of experience in growth marketing, user acquisition, or a related role in gaming. - Strong understanding of gaming ecosystems, player behavior, and gaming communities. - Expertise in performance marketing, ASO, and user acquisition strategies. - Proficiency in analytics tools (Google Analytics, Mixpanel, Adjust, etc.). - Passion for gaming and deep knowledge of industry trends. Why Us? - High-growth startup with a fast-paced learning environment. - Performance-based bonuses & competitive salary. - Medical insurance for you and your family. - Company-sponsored learning & upskilling opportunities. - Casual work culture, team outings, and free meals/snacks.
