Growth And Marketing Lead

Corporate Hierarchy Solutions

5 - 9 years

35 - 55 Lacs

gurugram

Posted:11 hours ago| Platform:

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Skills Required

growth marketing google ads influencer marketing affiliate meta ads aso performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Growth Strategy & Execution:

Define and execute a
comprehensive growth strategy
across paid, organic, referral, partnerships, and lifecycle marketing.
Lead
full-funnel optimization
(acquisition activation retention monetization).
Design and run
growth experiments
to validate new acquisition channels and conversion tactics.

Performance Marketing:

Manage large-scale budgets across
Meta, Google, programmatic, affiliates, and influencer channels
.
Optimize campaigns for
CAC, ROAS, and retention metrics
.
Build a
multi-channel attribution framework
to measure impact accurately.

Lifecycle & Retention Marketing:

Partner with CRM and product teams to drive
engagement and repeat purchases
via email, push notifications, SMS, and in-app messaging.
Implement
segmentation and personalization
to improve retention and order frequency.

Analytics & Insights:

Define KPIs and build
dashboards
to monitor growth performance.
Conduct
cohort analysis and funnel diagnostics
to identify drop-offs and opportunities.

Team Collaboration:

Collaborate closely with
product, engineering, and category teams
to ensure growth initiatives align with business goals.

Key Requirements:

58 years of experience in growth or performance marketing roles, preferably in
eCommerce, food/grocery delivery, or consumer tech
.
Proven expertise in
digital marketing platforms
(Google Ads, Meta Ads, ASO, affiliate, influencer marketing).
Strong analytical and data interpretation skills; experience with tools like
Appsflyer,CleverTap,Tableau
.
Demonstrated ability to
optimize CAC/LTV
and scale user acquisition profitably.
Experience with
A/B testing, conversion rate optimization (CRO), and marketing automation tools
.
Strong leadership, communication, and stakeholder management skills.

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