Group Head - Digital Planning

Key Responsibilities

• Client Engagement & Strategy

• Interpret client briefs to develop strategic digital media plans and guide digital strategy alongside client and internal stakeholders.
• Build and maintain relationships with clients and media owners to ensure plan alignment and campaign success.

• Media Planning & Execution

• Lead campaign planning across search, social, display, and programmatic channels (90%+ digital focus).
• Supervise campaign setup with internal teams (ad ops, biddable) to meet performance objectives.

• Optimization & Analysis

• Track and analyze campaign performance; conduct post-campaign evaluations and optimization recommendations.
• Identify trends, insights, and opportunities for efficiency improvements and budget reallocation.

• Team Leadership & Coordination

• Guide and mentor planning teams; oversee resource allocation and project delivery timelines.
• Collaborate with cross-functional teams (creative, data, production) to ensure cohesive campaign integration.

• Industry Intelligence & Innovation

• Stay current on digital media advancements and channel innovations (e.g., vendor tools, programmatic formats).
• Network with vendors and partners, leveraging proprietary tools and participating in industry forums.

Essential Qualifications & Skills

• Experience

  : 58 years in digital media planning, preferably within an agency setting.

• Education

  : Degree or diploma in Marketing, Advertising, Media, or related fields.

• Channel Expertise

  : Deep knowledge of digital ecosystemsGoogle Ads, Meta, DV360, Amazon DSP, Sizmekand analytics tools like Google Analytics, SimilarWeb, Comscore.

• Analytical Acumen

  : Strong analytical skills to interpret performance metrics and optimize campaigns.

• Communication & Leadership

  : Excellent verbal and written communication, stakeholder management, and team leadership abilities.

• Planning & Project Management

  : Proven capability in strategic planning, timeline adherence, and multitasking.

• Client-facing Skills

  : Proficient in client servicing, negotiations, and proactive query resolution.

• Adaptability

  : Comfortable in dynamic environments, meeting deadlines under pressure.