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3.0 - 8.0 years

12 - 22 Lacs

Pune

Hybrid

Naukri logo

About the job: A leading marketing services company, providing clients expertise in the full spectrum of communication needs, is looking for a Programmatic Specialist to join the team who will be responsible for servicing some of the premium brands across a number of industries. Programmatic plays a key role in driving technology, innovation and insights within the digital landscape. Years of Experience : 3+ yrs Location : Pune (hybrid) Shift Timings: US and EMEA Role and Responsibilities: Campaign Implementation Collaborate with Ad Ops, Agencies, and internal teams for campaign setup. Ensure accurate implementation of IOs/media plans in DSPs (DV360, TTD, Amazon). Monitor post-launch performance and resolve delivery or tech issues. Campaign Optimization & Reporting Analyze DSP/Ad Server data for daily pacing and performance. Optimize campaigns regularly to meet KPIs. Deliver performance reports and share insights with clients. Use dashboards for optimization and provide BI feedback. Support associates with complex optimization queries. Skills/Qualifications: Ideally, the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience. Hands-on experience of DSP platforms like DV360 / TTD / Amazon Optimizations skills for different setups and buy types are a must. Able to understand Media plans and call out any challenges in achieving KPIs. Able to pull different reports to analyze campaign performance and make changes to setups on the go Multi-tasks on different campaign setups and optimization Exceptional analytical skills and the ability to spot trends in data and generate insights based on that. Excellent communication (verbal and written) and documentation skills

Posted 7 hours ago

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3.0 - 8.0 years

9 - 15 Lacs

Pune

Hybrid

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Position Overview: As Programmatic Senior Associate, you will be responsible for the end-to-end management of programmatic campaigns across various Demand Side Platforms (DSPs). This includes campaign execution, performance monitoring, and optimization to meet client KPIs. You will also serve as a key contact for internal teams and external clients, contributing to reporting and providing valuable insights. In this role, you'll play a pivotal part in ensuring the success of the campaigns while mentoring junior team members when necessary. Responsibilities: Campaign Management: Independently manage the execution, monitoring, and optimization of programmatic campaigns across DSPs like DV360, The Trade Desk (TTD), and Amazon. Optimization & Pacing: Proactively monitor campaign delivery and performance, ensuring KPIs such as pacing, and ROI are met. Identify opportunities for optimization and implement strategies to improve results. Data Analysis & Reporting: Utilize DSP and Excel for daily analysis of campaign performance. Generate and deliver comprehensive performance reports with actionable insights for clients or internal stakeholders. Troubleshooting: Diagnose and resolve technical issues related to campaign setup, performance, and pacing. Handle challenges such as under-delivery or poor deal performance. Client & Team Collaboration: Work closely with internal teams (AdOps, Client Services) and external partners to ensure the smooth execution of campaigns. Communicate insights and optimization recommendations to clients and internal teams. Process Improvement: Contribute to the development and maintenance of quality control procedures for programmatic campaign implementation and optimization, ensuring best practices are followed. Mentorship: Provide guidance and mentorship to junior team members, sharing best practices and assisting them in campaign setups and optimizations. Required Skills: DSP Expertise: Proven experience in managing programmatic campaigns across multiple DSPs such as DV360, TTD, and Amazon. Demonstrated ability to manage simple to complex campaigns without technical support. Data-Driven Mindset: Strong skills in data analysis, utilizing tools like Excel (pivot tables, advanced formulas) to assess campaign performance, pacing, and KPI achievement. Problem-Solving: Ability to troubleshoot and resolve issues in programmatic campaigns, including technical, delivery, or performance-related challenges. Communication & Reporting: Proficiency in English (B2 level or higher). Able to provide high-quality performance reports and communicate recommendations for optimization to both clients and internal teams. Certifications: Relevant certifications in DSP platforms (DV360, TTD) are required. Additional experience with brand safety tools like IAS, DV, or MOAT is preferred. Desired Skills: Cross-DSP Experience: Experience with more than one DSP platform, with a proven ability to manage various types of buys and targeting strategies. Brand Safety: Knowledge of brand safety providers such as IAS, MOAT, or Channel Factory, and experience implementing safety measures in programmatic campaigns. Basic AdServer Knowledge: Theoretical understanding of campaign tracking in AdServers for better campaign optimization.

Posted 1 week ago

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5.0 - 7.0 years

8 - 14 Lacs

Hyderabad, Chennai, Bengaluru

Hybrid

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This exciting role of an Ecommerce Specialist requires you to creatively manage digital media campaigns for our global brands. Your expertise of Ecommerce and Marketplaces like Amazon, Walmart, Tesco, eBay and knowledge of the platforms like Citrus, Criteo etc would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 1800+ awesome colleagues (in Annalect India) who are committed to solve our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together! This is an exciting role and would entail you to Successfully managing day-to-day performance of campaigns across different ecommerce platforms including but not limited to, Amazon search and DSP, Criteo, Citrus, eBay etc. Be responsible for identifying and opening new accounts / platforms to add to incremental business, while managing the current partners Maintaining daily pacing reports, weekly and monthly performance reports & post campaign analysis reports Work on Ad copies, keywords research and bid optimization. Accurate reporting of PPC account performance against KPIs set on a weekly/bi-weekly/monthly basis as per the requirement Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Able to make compelling arguments based on data and results for more client data access. Work with the e-commerce team leads & support on all campaign related operations and reporting requirements Achieve 100% certification on all e-commerce related platform trainings & certifications Eg: AMS (Amazon), Criteo etc Work with the e-commerce team lead on all media commerce strategy & planning discussions. Work with the e-commerce lead to ensure 100% achievement of targets delivered to client. This may be the right role for you if you have A full-time graduate degree (Mandatory) Minimum 6 years of experience in managing ecommerce campaigns for large clients. Expert knowledge of Amazon Ads, Amazon DSP and Criteo with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic ecommerce landscape: video, display, search, cataloguing, content etc Able to proficiently describe all possible KPIs and how they fit into the customer journey. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis. Strong understanding of the digital ad & media platforms like Amazon Search, Google, FB, etc. -hands on experience of platform, understanding on key metrics & their business implication

Posted 2 weeks ago

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2.0 - 7.0 years

3 - 8 Lacs

Hyderabad, Chennai, Bengaluru

Hybrid

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Role: Programmatic - Analyst / Sr. Analyst Exp: 2-8 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Experience in Programmatic with DV360 (mandatory). Experience on other DSPs would be a plus - TTD / Appnexus / Xandr / Simplifi / Amazon DSP Must be open to work in rotational shifts. Interested candidates can share their profiles with - bindu@logicalhiring.com / careers@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com

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5.0 - 10.0 years

5 - 9 Lacs

Hyderabad, Chennai, Bengaluru

Hybrid

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Required Skills 5-7 years of relevant and progressive experience as a Technology Operations Analyst, or in similar role Self-motivated and action-driven with the ability to take initiative, execute and follow-through Ability to clearly articulate technical and functional information to various audiences, both verbally and written High degree of organizational skills and ability to reprioritize based on business needs Excellent written and verbal communication skills Strong understanding of ad platform ecosystems, including campaign management, Ad Manager and Business Manager, tracking methodologies, data ingestion, and reporting workflows. Knowledge of ad operations, audience targeting, attribution models. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis. Must possess critical thinking and exhibit problem solving skills for technical and software related issues. Has worked with a single sign-on platform inclusive of user and application setup/support. Good understanding of different methodologies such as DevOps, CICD (Continuous Integration, Continuous Delivery)/Agile/Kanban, AWS. Good working knowledge of Microsoft tools (Office, Sharepoint), CRM (JIRA, Hubspot) and reporting tools (PowerBI, Tableau etc.) Proficiency in SQL, Google BigQuery, Starburst for querying and analyzing large datasets. Strong understanding of APIs and troubleshooting. Exposure to Generative AI models (e.g., OpenAI, GPT-based models).

Posted 3 weeks ago

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4 - 6 years

8 - 14 Lacs

Gurugram

Hybrid

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Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing the day-to-day performance of campaigns on Amazon DSP. Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - Amazon. Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization. Able to make compelling arguments based on data and results for more client data access. Working with the agency team to develop best-in-class solutions based on available tech. Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed. Qualifications Minimum 4-5 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms. General troubleshooting skills and strong attention to detail. Working knowledge of digital marketing: display, video, social, and marketing analytics. Proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Posted 1 month ago

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