Graphics Designer

Graphic Designer – ICAWNIC Wellness (100% Plant-Based Skincare)

Key Responsibilities

1. Creative Research & Trend Analysis

• Conduct daily research on skincare, beauty, and wellness design trends across Instagram, Pinterest, TikTok, and competitor brands.
• Study industry-relevant visual styles, color palettes, typography, and communication patterns that resonate in the organic skincare niche.
• Track emerging market trends — ingredient spotlights, seasonal needs, consumer concerns, and viral visual formats.

2. Content Planning & Ideation

• Conceptualize creative ideas for social media posts, reels, stories, website banners, packaging, and marketing campaigns.
• Identify high-performing content types (educational, ingredient-led, problem–solution, testimonials, lifestyle, before-after) and propose ideas accordingly.
• Build mood boards, style references, and visual direction for upcoming campaigns.

3. Design Creation

• Create daily/weekly social media creatives aligned with ICAWNIC’s brand guidelines and 100% plant-based skincare positioning.
• Develop product-focused designs such as ingredient breakdowns, benefit highlights, and usage instructions.
• Produce static creatives, carousels, GIFs, short-form video graphics, and paid ad assets.
• Design packaging, brochures, posters, and other print-ready marketing materials.

4. Brand Consistency & Visual Standards

• Maintain visual consistency across all digital and print creatives.
• Ensure every design reflects the brand’s core values — clean, safe, organic, and plant-based skincare.
• Continuously evolve the brand’s visual identity to stay modern, premium, and relevant.

5. Content Optimization

• Analyze performance of past creatives and recommend improvements to increase engagement and conversions.
• Adapt and optimize creatives for multiple platforms — Instagram, Facebook, WhatsApp, the Website, and marketplace listings.

6. Cross-Functional Collaboration

• Work closely with the marketing team to understand campaign goals and product priorities.
• Coordinate with the social media manager for timely creative executions.
• Collaborate with product and operations teams to accurately represent ingredients, formulations, and USPs.

7. Execution & Delivery

• Deliver all creative assets on schedule as per the content calendar.
• Maintain an organized repository of design files, raw assets, and editable working files for team access and future use.

Job Types: Full-time, Permanent

Work Location: In person