Job
Description
Job Summary: We are seeking a talented and creative Video & Graphic Designer with a strong focus on social media content. The ideal candidate will be responsible for conceptualizing, creating, and editing engaging visual content, including static graphics, images, short-form videos, and reels, to captivate our audience across various social media platforms. You will play a crucial role in enhancing our brand's visual identity and driving audience engagement. Key Responsibilities: Content Creation: Design and produce high-quality visual content for various social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube), including: Graphics: Static images, infographics, banners, stories, and carousels. Image Editing: Retouching, color correction, cropping, and manipulating images to meet brand guidelines and campaign objectives. Video Production: Shoot (if applicable/required), edit, and animate short-form videos, including explainer videos, promotional content, testimonials, and behind-the-scenes footage. Reels/Short-Form Video: Create trending and engaging reels and short videos optimized for platforms like Instagram, incorporating music, text overlays, and transitions. Concept & Storyboarding: Collaborate with the marketing team to brainstorm ideas, develop concepts, and storyboard visual content that aligns with campaign goals and brand messaging. Brand Consistency: Ensure all visual content adheres to brand guidelines, maintaining a consistent look, feel, and voice across all platforms. Trend Awareness: Stay up-to-date with the latest social media trends, design techniques, video formats, and platform best practices to create fresh and relevant content. Asset Management: Organize and maintain a library of visual assets, ensuring easy accessibility and proper version control. Required Skills & Qualifications: Proven experience (min 2+ years) as a Video Editor, Graphic Designer, or similar role, with a strong portfolio Proficiency in industry-standard design and video editing software: Graphic Design: Adobe Photoshop, Adobe Illustrator, Canva (or similar tools) Video Editing: Adobe Premiere Pro, Adobe After Effects (or similar tools) Demonstrable experience in creating engaging short-form video content Strong understanding of social media platform requirements, trends, and best practices for visual content. Excellent eye for aesthetics, composition, color, and typography. Ability to work independently and as part of a team, managing multiple projects and deadlines. Strong communication skills and ability to articulate design concepts effectively. Creativity, attention to detail, and a passion for visual storytelling. Preferred Skills (Nice to Have): Experience with motion graphics and animation Basic photography and videography skills (e.g., operating a DSLR/mirrorless camera) Working knowledge of UI/UX principles is a plus
