Graphic Designer - Mumbai - Top Indian Digital Conglomerate

Want profiles only from ecommerce companies

Work Location:

About the Team:

At the core of company Business Operations, the Site Operations-Marketing team manages the entire site merchandising and creative operations. As the last pillar in business planning and execution, top-class experience is assured in all pre-order journeys of customers.

Purpose of the Role:

• Play a critical role in creation and management of digital content and timely go live of all sale properties.
• Directly influences customer perceptions and engagement, driving the marketing objectives of increased conversions and brand loyalty.
• Enhances the visual storytelling of the brand, facilitating better audience engagement and communication effectiveness.
• Ensure best in class customer experience on company's website through accurate and relevant content availability on website.

Roles and Responsibilities:

• Creation of banners and other digital assets for Apps, web and other marketing platforms.
• Collaborate with the marketing team to refine branding strategies and create design solutions that reinforce the brand's style and voice.
• To ensure timely refresh of creatives on the CMS. 100% accurate, on-time and relevant banners availability on the website.
• Manage graphic design tasks, ensuring consistency in design across all marketing and communication channels.
• To do proper quality check of content going live on the site.
• Implementation of new features, data migration with proper tracking.
• Follow up with relevant stakeholders for gathering refresh information, follow proper escalation matrix for timely resolutions.
• SEO, Keyword analysis and ensure 100% coverage and accuracy of SEO attributes.
• Check daily reports and prepare status reports for management reporting. Track performance of the relevant key matrix and optimize performance regularly of the digital assets.

Competencies Critical for the Role:

• Design Software: A deep understanding of visual design principles and modern digital design tools. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with other design softwares.
• Collaboration: Ability to work collaboratively in a team environment and manage multiple projects under tight deadlines.
• Creativity and Innovation: Ability to generate unique ideas and visually engaging designs that meet specific marketing and communication objectives. Translate marketing and branding ideas into engaging visual concepts.
• Content management system: Ensure CMS hygiene and develop analytical skills that help to take right decisions for better customer experience. Take initiatives which creates impact within department efficiency or help any area of business improve their productivity.
• Typography and Color Theory
• DAM upload and management of assets.
• Excel skills for creating upload templates.
• Ecommerce digital content management

Desired Skills and Experience:

• Educational Qualification
• Required: Graduate
• Preferred: NA
• Professional Certifications: NA
• Experience: 4 - 6 Years working in Experience in graphic design work in ecommerce organization / media houses / marketing agency of large scale

Understanding of E-commerce analytical terms:

• Click Through Rate
• Bounce Rate
• Conversion Rate
• Segmentations/AB Testing
• Impressions
• Product Detail Page (PDP) & Product Listing Page (PLP)