Graphic Designer

Company

Cryplo a fictional cryptocurrency exchange.

Background

Cryplo is a next-generation cryptocurrency exchange built for both retail and professional traders. It combines the security of a bank with the speed of an HFT trading engine. Cryplos brand identity should feel futuristic, credible, and emotionally confident — appealing to both Gen Z investors and institutional clients.

Task Overview

You will design a logo and then create a short animated version (a motion logo reveal) for Cryplo.

The task is split into two deliverables:

Static Design

Design the Cryplo logo system, including:

• • Primary logo: Symbol + wordmark.

• • Monogram/Icon: A simplified version for app icons or favicons.

• • Color palette: Primary + secondary + background colors.

• • Typography: Heading + body fonts (real fonts only — must be licensed or free).

Design goals:

• • Convey trust, innovation, and speed.

• • Minimalist and modern — no “crypto clich” (no stock coins, random chains, or graphs).

• • Scalable and legible in both light and dark themes.

• • Optional but encouraged: subtle references to liquidity, flow, or precision.

Deliverables:

• • 1 PNG (transparent background)

• • 1 SVG (vector)

• • 1 short brand board (PDF 2 pages) with:

• • Color codes (HEX/RGB)

• • Font names and usage

• • Grid or spacing rules

• • Logo usage mockups (e.g., app icon, exchange dashboard, business card)

Motion Design

Create a 3–5 second logo reveal animation that could be used in Cryplo’s app intro or marketing video.

Animation direction (choose your own approach):

• • The animation should feel technological yet human.

• • Think: Coinbase Nvidia Formula 1 aesthetic — clean, smooth, and professional.

• • Can use elements like:

• • Gradual symbol build-up

• • Particle or flow-based transitions

• • Light streaks, morphing geometry, or liquidity-style motion

• • SFX optional (light audio permitted)

Technical requirements:

• • Duration: 3–5 seconds

• • Resolution: 19201080 or 10801080

• • Frame rate: 24 fps – 60 fps

• • Export: MP4 + source file (AE / Figma / Blender / Lottie / similar)