Graphic Designer & Social Media Content Creator (with Marketing Lead E

Role & responsibilities

Role Summary

Instagram, LinkedIn, WhatsApp, Play Store creatives, in-app banners, and our website.

This role is a mix of:

• Graphic Design

  - posters, carousels, reels covers, thumbnails, UI assets.

• Content & Social Media

  - writing captions, planning series, festival campaigns.

• Marketing Lead Execution

  - planning monthly calendars, coordinating with founders, and owning metrics like reach, engagement, and leads.

immediately

Key Responsibilities

Brand & Visual Design

• Design

  social media posts, reels covers, story templates, festival greetings, promo banners

  aligned to KaaryaConnect brand.
• Create

  visuals for the KaaryaConnect app and website

  - banners, offer tags, provider highlight cards, etc.
• Maintain a

  consistent design language

  across Instagram, LinkedIn, Play Store screenshots, and in-app creatives.

Social Media & Content Creation

• Plan and execute

  monthly content calendars

  for Instagram, LinkedIn, and WhatsApp broadcast.
• Create

  festival-based campaigns

  (Ugadi, Diwali, Navaratri, weddings, upanayanam, gruhapravesam, etc.) highlighting how our app helps customers.
• Write

  clean, simple captions

  that explain:
• What KaaryaConnect is
  
• How to book providers
  
• Why our platform is trustworthy for traditional services.
  
• Ideate and brief

  short-form video concepts

  (reels, shorts) - including scripts, hooks, on-screen text, and visual style.

Marketing Lead Responsibilities

• Work closely with the

  founders and product team

  to understand app features and convert them into campaigns.
• Propose and run

  basic performance-oriented activities

  - referral posts, first 50 users” offers, festival discount campaigns etc.
• Track

  basic metrics

  - followers, reach, engagement, clicks, downloads, provider sign-ups - and share weekly summaries.
• Coordinate with internal team / freelancers (if any) for video editing, motion graphics, or influencer collaborations.
  

Creative Strategy & Ownership

• Research

  competitor apps

  (Urban Company, regional marketplaces etc.) and design KaaryaConnect to stand out for tradition-first positioning.
  
• Build and maintain a

  design asset library

  (templates for posts, stories, festival greetings, provider highlights, testimonials).
• Suggest

  new ideas

  for promoting:
• Purohits for poojas and homams
  
• Traditional catering & Brahmin food services
  
• Decor & photography for events
  
• Astrologers and other service providers in the app.
  

Must-Have Skills & Experience

• 1–3 years

  of experience in

  graphic design + social media content creation

  (freelance + full-time both considered if portfolio is strong).
• Strong hands-on skills in

  Canva and/or Figma

  . Knowledge of

  Photoshop / Illustrator / Premiere / CapCut

  is a plus.
• Solid

  portfolio

  of Instagram posts, carousels, posters, and reels-based designs (links/drive/Behance/Instagram required).
• Ability to design for:
  
• Instagram posts, stories, reels
  
• LinkedIn creatives
  
• App/store screenshots & banners
  
• WhatsApp shareable images for families and providers.
  
• Comfortable writing

  simple, clear English captions

  ; basic Telugu/Hindi understanding is an added advantage.
• Strong sense of

  colors, typography, and composition

  aligned with Indian traditional aesthetics.
• Ability to

  work independently

  , handle feedback, and iterate quickly.

Good to Have

• Previous experience working with

  Indian startups

  (especially services, marketplaces, or apps).
• Understanding or interest in

  Indian traditions, poojas, festivals, temple culture, and rituals.

• Experience planning and executing

  end-to-end campaigns

  (concept design publish track).
• Basic understanding of

  performance marketing

  (what is a lead, conversion, click-through, etc.).
• Experience creating

  short video content

  (reel editing, transitions, text overlays).

Compensation & Growth

• Fixed salary:

  15,000 per month.

• Performance-based incentives:

• Based on

  downloads, provider sign-ups, and campaign performance

  (details will be discussed in the interview).
• Opportunity to

  grow into a Marketing Lead / Brand Lead

  as KaaryaConnect scales across cities and categories.

Who This Role Is Perfect For

• You are a

  designer who also loves marketing and social media

  .
• You enjoy working on

  Indian cultural and traditional themes

  .
• You want to

  grow with a startup from early stage

  and own the brand story across platforms.

Preferred candidate profile