Graphic Designer

Key Responsibilities

1. Social Media & Digital Marketing

Design engaging visuals for Instagram, Facebook, LinkedIn, YouTube, and other platforms. Create high-end banners, GIFs, reels, and short videos for social and performance marketing. Develop website creatives, e-commerce banners, and emailers.

2. ATL (Above The Line) Marketing

Conceptualize and design luxury magazine ads, billboards, hoardings, and print campaigns. Create high-impact visuals for TVC storyboards and OOH advertising. Ensure designs align with premium brand positioning and audience perception.

3. BTL (Below The Line) Marketing & Trade Support

Design brochures, catalogs, lookbooks, event invites, and packaging for BTL activations. Create POS materials, in-store branding, window displays, and trade promotions. Work on retail branding elements such as signage, product display cards, and showroom creatives.

4. Trade Marketing & Sales Support

Develop corporate presentations, sales decks, and dealer promotional materials. Design exhibition and event branding elements for trade fairs and luxury showcases. Collaborate with the sales team to create B2B communication materials.

5. Brand Consistency & Visual Identity

Maintain a cohesive brand identity across all digital and offline platforms. Work closely with photographers, retouchers, and videographers to create high-quality content. Stay updated with luxury branding trends, jewelry aesthetics, and competitor strategies.

Requirements

5+ years of experience in luxury, jewelry, fashion, or lifestyle graphic design. Bachelors degree in Graphic Design, Visual Arts, Advertising, or a related field. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro). Strong portfolio showcasing ATL, BTL, digital, and trade marketing designs. Understanding of premium branding, typography, color psychology, and high-end aesthetics. Knowledge of print production, packaging design, and large-format advertising. Ability to work on multiple projects and meet tight deadlines. Experience with motion graphics, UI/UX, 3D visualization, or jewelry rendering is a plus.