Graphic Designer- Kolkata

Role Objective:

The role is to craft engaging, visually appealing content that showcases luxury food products, aligns with brand strategy, and resonates with target audience while staying updated on industry trends and best practices.

• Craft engaging, high-quality written content for our blog, website, social media platforms, and marketing materials, with a focus on luxury food products and gourmet experiences.
• Develop visually appealing product images, infographics, and marketing collateral using design tools such as Canva and Microsoft Designer.
• Shoot simple yet elegant product videos and perform minor edits, including text insertion, for various digital platforms.
• Collaborate closely with the marketing team to ensure all content aligns with our premium brand strategy and resonates with our target audience.
• Edit and proofread all content for accuracy, consistency, and adherence to our brand voice and style guidelines.
• Manage multiple projects simultaneously, meeting deadlines while maintaining high standards of quality.
• Stay updated on food industry trends, luxury markets, and content creation best practices.

Desired Candidate Profile

• Proven experience (3+ years) in content writing and graphic design, preferably in the luxury food or lifestyle sector.
• Exceptional English language skills with a flair for descriptive, evocative writing that appeals to the senses.
• Proficiency in graphic design tools such as Canva, Microsoft Designer, and Adobe Creative Suite.
• Experience in basic video shooting and editing, including text insertion and simple effects.
• Familiarity with AI tools like Midjourney and Adobe Firefly is a significant plus.
• Strong understanding of SEO principles and their application in content creation.
• Excellent organizational and time management skills, with the ability to prioritize tasks effectively.
• Creative mindset with an eye for aesthetics and attention to detail.
• Passion for food, culinary arts, and luxury products.

mandakranta.mahapatra@jaytea.com