Graphic Designer

Designation:

Department:

Company:

Business Segment:

Location:

Reporting To:

1. Role Overview

The Graphic Designer will be responsible for conceptualizing, designing, and delivering high-quality creatives that align with Jaikalki's brand guidelines and business objectives. This includes designing visual assets for marketing campaigns, product communication, UI/UX enhancements, social media, and corporate branding. The role requires a strong understanding of visual storytelling, digital design standards, and fintech-oriented creative communication.

2. Key Responsibilities

A. Creative Design & Brand Communication

• Develop visually compelling creatives for social media, websites, digital ads, banners, pitch decks, and product presentations.
• Ensure consistent brand identity across all visual communication materials.
• Create promotional graphics for Jaikalki's payment orchestration services, APIs, fintech products, and merchant solutions.

B. UI/UX & Product Visual Support

• Assist the product team with UI/UX designs for dashboards, mobile screens, and product interfaces (optional but preferred).
• Prepare icon sets, illustrations, and graphic elements required for product modules.
• Support the development team with assets for websites, landing pages, and marketing microsites.
  

C. Marketing Campaign Assets

• Design monthly campaign creatives, merchant onboarding materials, infographics, digital brochures, and corporate presentations.
• Create visuals for email marketing, WhatsApp campaigns, and internal communication.
• Collaborate closely with the marketing team to execute branding strategies and promotional plans.
  

D. Video Editing & Motion Graphics (Preferred)

• Prepare short promotional videos, reels, animations, and explainer graphics for product education.
• Edit product walkthrough videos and merchant tutorials when required.
  

E. Operational & Cross-Functional Support

• Maintain an organized library of design files, assets, templates, and brand guidelines.
• Work with business, sales, and technical teams to understand creative requirements.
• Deliver work within timelines while adapting quickly to shifting priorities.
  

3. Required Skills & Competencies

• Proficiency in design tools: Adobe Photoshop, Illustrator, After Effects, Figma, Canva, CorelDRAW (optional).
• Strong understanding of branding, typography, color theory, and layout principles.
• Ability to convert business or technical concepts (e.g., UPI Switching, API Integration, Payment Routing) into simple visual communication.
• Creativity combined with a structured and professional approach to design.
• Strong attention to detail and ability to meet tight deadlines.
• Motion graphics and video editing skills are a significant advantage.
  

4. Qualification Requirements

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or related field.
• 14 years of experience in digital design, preferably with a fintech, startup, or technology company.
• Freshers with strong portfolios are also encouraged to apply.
  

5. Key Performance Indicators (KPIs)

• Timely delivery of design tasks and campaigns.
• Quality and consistency of brand-aligned creatives.
• Engagement metrics from social media and marketing campaigns.
• Internal stakeholder feedback on design clarity and effectiveness.
• Contribution to overall brand visibility and merchant communication effectiveness.
  

6. Work Environment

• Fast-paced fintech startup environment requiring creativity, agility, and precision.
• Collaboration with marketing, sales, tech, and product teams.
• Occasional urgent design requirements for merchant onboarding or product launches.