Graphic Designer

Job Description

Responsibilities: Conceptualization & Design Execution: Develop creative concepts and design engaging visual content for various platforms, including: Digital: Social media posts, website banners, emailers, digital advertisements, infographics, presentations. Print: Brochures, flyers, posters, standees, newspaper/magazine advertisements, business cards, letterheads, packaging designs (if applicable), branding collaterals. Create logos, brand guidelines, and visual identities for new projects or products. Ensure all designs are visually appealing, on-brand, and effectively communicate the intended message. Software Proficiency: Expertly utilize industry-standard graphic design software, primarily Adobe Creative Suite (Photoshop, Illustrator, InDesign) . Familiarity with other design tools or platforms (e.g., CorelDRAW, Canva, Figma) is a plus. Brand Consistency & Guidelines: Strictly adhere to and maintain brand guidelines across all design projects, ensuring consistency in visual identity, typography, color palettes, and imagery. Collaboration & Communication: Collaborate closely with marketing, content, sales, and other internal teams to understand project requirements, target audience, and marketing objectives. Actively participate in brainstorming sessions and contribute creative ideas. Clearly articulate design choices and rationale to stakeholders. Feedback & Iteration: Incorporate feedback from stakeholders and clients into designs, iterating and refining visuals to meet specific requirements and achieve optimal results. Project Management & Timelines: Manage multiple design projects simultaneously, prioritizing tasks to meet tight deadlines without compromising on quality. Organize and maintain design files, assets, and project archives systematically. Trend Awareness & Innovation: Stay updated with the latest graphic design trends, tools, software, and technologies to bring fresh ideas and innovative solutions to projects. Continuously seek opportunities for professional growth and skill enhancement. Local Aesthetic & Cultural Nuances: Understand the local market aesthetics, cultural sensitivities, and design preferences prevalent in Solapur and Maharashtra to create designs that resonate effectively with the regional audience. Communication (Local Emphasis): Communicate clearly and effectively with team members and clients. Fluency in Marathi and Hindi is essential for understanding local project briefs and engaging with local vendors or clients. Good English proficiency is required for professional communication, research, and understanding broader design trends.