Graphic Design Executive - Retail & Festive Experience

2 - 5 years

5 - 7 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Description

Profile: Graphic Design Executive - Retail & Festive experience

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Graphic Design Executive Retail & Festive Experience

Panchkula

Department: Creative / Design

Reporting To: Creative Lead / Marketing Head

Role Overview -

You will translate brand philosophy into physical, tactile systems boxes, materials, inserts, and festive packaging workflows ensuring every customer interaction feels thoughtful, cohesive, and scalable.

This is a hands-on execution role with strong exposure to brand thinking, materials, vendors, and real-world constraints.

Key Responsibilities:

(A) Packaging & Unboxing System Design (Primary Responsibility)

  • Design retail packaging keylines across SKUs in line with brand guidelines.
  • Develop scalable packaging systems (box structures, inner layers, inserts) rather than one-off designs.
  • Own the unboxing experience flow from outer box to inner layers to product reveal.
  • Ensure packaging balances aesthetics, protection, cost, and warehouse feasibility.

(B) Material, Detail & Finish Curation

  • Select and standardize materials such as: Papers, boards, fabrics, ribbons, wraps, inserts
  • Define finishes including: Foiling, embossing, debossing, inks, textures
  • Ensure all material choices reflect brand's tone - timeless, understated, rooted, and premium.
  • Maintain consistency across retail, festive, wedding, and gifting formats.

(C) Brand Translation & Experience Thinking

  • Translate brand philosophy into clear packaging rules and experience cues. Help define:
  • What feels on-brand vs off-brand in physical experiences
  • Where restraint is more powerful than decoration
  • Collaborate with brand and content teams to ensure message sequencing across packaging touchpoints (box, card, tag, insert).

(D) Festive & Gifting Execution ( Diwali, Weddings, Seasonal Peaks ) Design festive packaging elements that are:

  • Scalable
  • Warehouse-friendly
  • Time-efficient during high-volume periods
  • Create festive inserts, tags, stickers, and packaging variations without disrupting core systems.
  • Support wedding curations and custom gifting projects with a focus on elegance and repeatability.

(E) Vendor Coordination & Production Execution

  • Prepare print-ready artworks and mockups for packaging and inserts.
  • Coordinate with packaging, printing, and material vendors for sampling and production.
  • Assist in quality checks for materials, finishes, colors, and final outputs.
  • Maintain organized design files, specs, and vendor-ready assets.

(F) Store & Retail Support

  • Support in-store packaging requirements and standardization.
  • Help define how packaging is assembled and presented at retail counters.
  • Ensure consistency between online orders and in-store packaging experience.

Qualifications & Skills:

  • Degree/Diploma in Graphic Design, Visual Communication, or related field.
  • Strong working knowledge of Adobe Illustrator (mandatory).
  • Experience in packaging design and print production is essential
  • Ability to think in systems and workflows, not just visuals.
  • Sensitivity to materials, finishes, and tactile experiences.
  • Comfortable working closely with vendors and production teams.
  • Strong attention to detail and execution discipline.

Who This Role Is Ideal For:

  • Designers who enjoy making things real, not just conceptual.
  • Someone who cares about how a box opens, not just how it looks on screen.
  • A person who can balance brand thinking with ground realities.
  • Someone excited by festive chaos and capable of organising it.

Interested candidates can apply or share their updated CVs at

Current Openings ( Naukri ):

https://www.naukri.com/essvee-consultant-jobs-careers-123488705

Current Openings ( LinkedIn ):

https://www.linkedin.com/company/essvee-consultants/posts/

Thanks

Mayank

9990735099

( WhatsApp or Call )

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