Google & Facebook Ads

You will be responsible for managing and optimizing Google Ads and Facebook Ads campaigns in the role of a Performance Marketing Specialist. Your focus will be on leveraging data-driven insights and creative strategies to drive successful outcomes in a dynamic, results-oriented setting. Your key responsibilities will include planning, executing, and monitoring paid ad campaigns across various platforms such as Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite, IG). You will be actively involved in tasks like keyword research, audience targeting, A/B testing, and conversion optimization. Real-time adjustments to enhance ROI based on daily campaign performance analysis will be a critical aspect of your role. Additionally, you will be expected to analyze and report on essential metrics like CPA, ROAS, CTR, CPM, and Conversion Rate. Collaboration with design and content teams to develop impactful ad creatives, staying informed about platform updates, algorithm changes, and industry best practices, as well as managing budget allocations effectively, will be key components of your responsibilities. To qualify for this position, you should possess a minimum of 2 years of experience in managing and optimizing paid media campaigns specifically on Google and Facebook platforms. A solid understanding of performance marketing, conversion funnels, and attribution models is essential. Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Tag Manager is required. Familiarity with tools like SEMrush, Ahrefs, Hotjar, or similar tools would be advantageous. Strong analytical skills, attention to detail, and certifications in Google Ads and/or Meta Blueprint are desirable qualifications. While not mandatory, having experience with retargeting, lookalike audiences, and custom conversions, familiarity with landing page optimization tools like Unbounce or Webflow, and knowledge of e-commerce or lead-gen marketing would be considered beneficial for this role.,