Google Adwords Expert - Gurugram

B2B Lead Generation Expert

Key Responsibilities

Google Ads Strategy & Execution

• Plan, create, optimize and scale

  Google Ads Search campaigns

  focused on

  B2B data migration services

  .
• Build keyword strategies for terms like:

  Migrate to M365, Google Workspace to M365 migration, Email migration to Office 365, “Enterprise data migration services”, “NetSuite to QuickBooks migration”, etc.

• Manage

  Display, Remarketing & Performance Max

  campaigns for B2B audiences.
• Optimize CTR, CPC, CPA, Quality Score, and Conversion Rate

Lead Generation

• Generate

  high-intent qualified leads

  from

  US, UK, Europe & North America

  .
• Build campaigns to attract companies looking to migrate data from

  any platform/source into M365

  .
• Use conversion tracking, call tracking, and landing page A/B testing to improve lead quality.
• Ensure leads are validated, high-intent, and match ICP (IT managers, CTOs, CIOs, Finance heads).

Analytics & Reporting

• Daily/weekly monitoring and optimisation of campaigns.
• Analyze data in Google Analytics 4 (GA4), Tag Manager, Looker Studio.
• Prepare ROI & performance reports for leadership.

Market & Competitor Research

• Identify keywords, ad copies, and landing page strategies used by competitors (AvePoint, SkyKick, BitTitan, CloudAlly, CloudM).
• Suggest new campaign ideas, funnels and creatives based on demand trends.

Required Skills & Experience

Must-Have

• 3–7 years of proven experience in B2B Google Ads.
• Must have worked in an IT services company (preferably cloud, data migration, MSP, SaaS, or Microsoft Partner).
• Prior experience generating leads from US, UK, Europe or North America.
• Strong command over:
• Google Search Ads
• Keyword Planner
• GA4
• Conversion tracking
• Landing page optimization
• Ability to run mid–high ticket B2B campaigns ($70–$300 CPL).
• Understanding of M365, Google Workspace, cloud migration, data platforms.

Nice-to-Have

• Experience creating funnels using HubSpot / Zoho CRM.
• Knowledge of LinkedIn Ads for B2B cloud buyers.
• Understanding of tools like BitTitan, SkyKick, AvePoint, CloudAlly.