Google Ads Manager

Role Overview

We are seeking a results-driven Google Ads Manager to plan, execute, and optimize high-performance paid search and display campaigns. The role focuses on lead generation, traffic growth, brand visibility, and ROI-driven performance for global audiences.

Key Responsibilities

* Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).

* Conduct keyword research, ad copy creation, A/B testing, and bid optimization.

* Track and optimize conversions using GA4, Google Tag Manager, and conversion APIs.

* Manage budgets, improve Quality Scores, CTR, CPA, and ROAS.

* Analyze performance data and prepare weekly/monthly reports with insights.

* Collaborate with content, SEO, design, and sales teams for campaign alignment.

* Run remarketing and audience segmentation campaigns globally.

* Stay updated with Google Ads policies, algorithm updates, and best practices.

Skills & Requirements

* Proven experience managing Google Ads with measurable results.

* Strong command of GA4, GTM, keyword tools, and reporting dashboards.

* Excellent analytical, budgeting, and optimization skills.

* Experience in media, travel, hospitality, or B2B lead generation preferred.

* Google Ads Certification is a plus.

* What We Offer

* Global exposure in the travel and tourism industry

* Performance-driven growth opportunities

* Collaborative and fast-paced work environment