5 Go-To-Market Planning Jobs

Job Summary: The role entails leading the marketing team to drive brand strategy, execute global and local campaigns, and enhance demand generation and customer loyalty. The ideal candidate will align marketing efforts with business goals, optimize resource use, collaborate with sales, and represent the brand across media and industry events. Key Responsibilities: Lead the development and execution of the marketing plan aligned with business objectives Implement go-to-market strategies for product marketing in accordance with business goals Monitor, analyze, and refine marketing campaigns based on performance and ROI Allocate and manage marketing budgets, ensuring measurable returns on investment Collaborate with sales and business teams to design and execute scalable lead generation and retention programs Build strategic alliances and partnerships to boost marketing effectiveness and profitability Develop marketing collateral, including product datasheets, sales tools, and technical white papers Manage and enhance blog content, positioning the company as a thought leader Handle product launch communications and create productivity materials for internal and external use Stay updated with market trends, technologies, and customer expectations Collaborate with Sales to incorporate market feedback into future marketing strategies Represent the company in media interactions, industry trade shows, sponsorships, and client meetings

DESCRIPTION Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazons mobile and desktop websites, proprietary devices and DSP solution. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our advertising partners. We are looking for a highly motivated Account Manager to join our talented team to help scale our growing Advertising program. Account Managers partner with Sales and other internal Amazon business stakeholders to drive advertiser success. As an Account Manager you are passionate about understanding business drivers for performance, the range of Amazon products available to our advertisers, and engaging with internal partners to deliver on these. You play a key role on the account team, growing the business by being the customer expert, developing audience and optimization recommendations. You possess strong analytical ability, and will develop deep expertise in Amazons products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations. Core responsibilities: - Become an expert on Amazon solutions and adapt recommendations based on advertiser needs - Optimize campaign performance that fulfills advertiser goals - In-depth data analysis to develop actionable insights and recommendations for campaigns - Work cross-functionally with Sales and other Amazon partners to deliver towards business goals BASIC QUALIFICATIONS - 2+ years of sales or account management experience - 2+ years of digital advertising and client facing roles experience - Experience with Excel - Experience analyzing data and best practices to assess performance drivers PREFERRED QUALIFICATIONS - Experience analyzing key open issues and resolution metrics for each of the managed accounts - Experience in relationship management within technology, start-ups, or SaaS Platforms

About the Team Product Management in Meesho closely resembles our rocketship growth. Because we obsess over understanding customer behaviour, weve been able to carve out an e-commerce niche in Tier 2/3/4 towns in Bharat. Our business growth is testimony to a singular focus on how we think of product for our unique customers - ones that have barely shopped online, but are now able to because of Meesho. Fun fact: Nearly 7% of Indias households shop with us. ?? We are driven by a user-first mindset. We have a strong bias for action. Above all, our team is driven by impact, not features. We drive problem discovery & delivery - not only obsess over what to build, but execute with rigour to create impact. But theres more we love to have fun as much as we love to work hard. From movie buffs, to sportspersons, we have a super cool team. So, if a game of badminton after a day of brainstorming at work sounds like something you would love to do, then join us! About the Role We are looking for a Senior Product Manager who is passionate about solving high impact problems in a fast paced start-up environment with a high degree of autonomy. This is inherently a cross-functional leadership role where you will work closely with teams such as software engineering, UX design, category mgmt., marketing, operations, finance, etc to bring a new product to life. What will you do Market & Customer Understanding: Understand the e-commerce market and needs of customers/sellers deeply through landscape analysis, customer interviews, user research, competition analysis and other qualitative/quantitative techniques. Problem Identification & Prioritization: Adopt a structured approach to identify what problems need to be solved and break them down into smaller chunks. Prioritize what problems need to be solved now vs. later. Solution Discovery: Facilitate a process to come up with the best technology-led ideas to solve the prioritized problems. Harness the creativity of not just yourself but of other teams such as design, engg., business, etc. Be willing to experiment with multiple solution ideas and test them using MVPs, prototypes, etc. Product Delivery: Define detailed product requirements and work collaboratively with a cross-functional team (design, engineering, business, analytics, etc.) to bring a product to life. Ensure high product quality through processes such as user acceptance testing, dogfooding, etc. Go-to-Market Planning: Create a go-to-market plan working with business/marketing stakeholders to maximize product adoption and success. Adoption & Metrics: Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction. Roadmap Creation: Create a product roadmap for your area that has at least a 3-month forward looking view of key customer/business problems to be solved. Team Leadership: Manage a small team of product analysts and associate product managers, and guide them towards product execution. What you will need Overall experience of 7+ yrs with atleast 4+ yrs in product management in a tech-led company (consumer internet space is preferred) Exceptional problem solving skills based on first principles thinking Good understanding of technology, and comfort with product management processes such as A/B experimentation, writing product requirement documents, managing product backlogs, and creating roadmaps

About the Team Product Management in Meesho closely resembles our rocketship growth. Because we obsess over understanding customer behaviour, weve been able to carve out an e-commerce niche in Tier 2/3/4 towns in Bharat. Our business growth is testimony to a singular focus on how we think of product for our unique customers - ones that have barely shopped online, but are now able to because of Meesho. Fun fact: Nearly 7% of Indias households shop with us. ?? We are driven by a user-first mindset. We have a strong bias for action. Above all, our team is driven by impact, not features. We drive problem discovery & delivery - not only obsess over what to build, but execute with rigour to create impact. But theres more we love to have fun as much as we love to work hard. From movie buffs to sportspersons, we have a super cool team. So, if a game of badminton after a day of brainstorming at work sounds like something you would love to do, then join us! About the Role We are looking for a Product Manager 2 who is passionate about solving high-impact problems in a fast-paced start-up environment with a high degree of autonomy. This is inherently a cross-functional leadership role where you will work closely with teams such as software engineering, UX design, category management, marketing, operations, finance, etc. to bring a new product to life. What you will do Market & Customer Understanding: Understand the e-commerce market and needs of customers/sellers deeply through landscape analysis, customer interviews, user research, competition analysis and other qualitative/quantitative techniques. Problem Identification & Prioritization: Adopt a structured approach to identify what problems need to be solved and break them down into smaller chunks. Prioritize what problems need to be solved now vs. later. Solution Discovery: Facilitate a process to come up with the best technology-led ideas to solve the prioritised problems. Harness the creativity of not just yourself but of other teams such as design, engineering., business, etc Be willing to experiment with multiple solution ideas and test them using MVPs, prototypes, etc. Product Delivery: Define detailed product requirements and work collaboratively with a cross-functional team (design, engg. business, analytics, etc.) to bring a product to life. Ensure high product quality through processes such as user acceptance testing, dogfooding, etc. Go-to-Market Planning: Create a go-to-market plan working with business/marketing stakeholders to maximize product adoption and success. Adoption & Metrics: Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction. Roadmap Creation: Create a product roadmap for your area that has at least a 3-month forward-looking view of key customer/business problems to be solved. What you will need Overall experience of 4+ yrs with at least 2+ yrs in product management in a tech-led company (consumer internet space is preferred) Exceptional problem-solving skills based on first principles of thinking Good understanding of technology, and comfort with product management processes such as A/B experimentation, writing product requirement documents, managing product backlogs, and creating roadmaps Good communication and stakeholder management skills to get work done across different functions and drive product development

About the Team Myntras product management team builds technology products that empower our customers shopping experience and enables the smooth flow of products from suppliers to our customers doorsteps. The Myntra Search and personalisation product management team is responsible for understanding users explicit and implicit intent and affinities and help them discover relevant products on the platform. This role will require the product manager to work with business teams to be able to define solutions to shape demand aligning with the goals of the org without compromising on the customer first approach. You will have the opportunity to be part of a rapidly growing organization and gain exposure to all the parts of a comprehensive ecommerce platform. Key Responsibilities Market & Customer Understanding : Understand the search, personalisation landscape especially for product/content discovery platforms, user research, competition analysis and other quantitative/qualitative techniques. Product Vision & Strategy : Define a compelling product vision & strategy and influence other functional leaders/teams to achieve Outcomes Problem Identification & Prioritization: Adopt a structured approach to identify what problems need to be solved and break them down into smaller chunks. Prioritize what problems need to be solved now vs. later. Adoption & Metrics : Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction. Product Roadmap & Delivery: Be able to define a clear product roadmap with detailed product requirements and work collaboratively with a cross-functional team (design, engineering. business, analytics, etc.) to bring a product to life. Go-to-Market Planning: Create a go-to-market plan working with stakeholders to maximize product adoption and success. Qualifications Experience 5+ years of product management experience, with at least 2 years in Search, personalization and customer experience or related domains. Demonstrated success in leading a product area and managing complex product Portfolio. Bachelors degree in Computer Science or a related field. MBA or equivalent experience is a plus. Skills Strong data-driven decision-making skills. Exceptional communication and stakeholder management skills, with the ability to align diverse teams on a common vision. Exceptional problem solving skills based on first principles thinking. Strong understanding of technology, data science and comfort with product management processes such as A/B experimentation, writing product requirement documents, managing product backlogs, and creating roadmaps Hands-on experience working with brands/business/marketing teams.