GN - SONG - MT - CDP - Senior Manager

GN - SONG - MT - CDP - Senior Manager

• Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
• Gather business requirement and strategize and build clients digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels.
• Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP.
• Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
• Identify, scope and partner with technology solution providers, clients IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients.
• Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform RT CDP and work with partners to leverage various data management capabilities offered these solutions.
• Understand and convey the impact of regulations like CCPA, GDPR and clients own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
• Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources.
• Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.
• Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.
• Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space.

  Key

  Skills:

• Excellent oral and written communication skills
• Creating and maintaining client relationships
• Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies
• Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

In addition

• An ability to work with the leadership to support business development and thought leadership.
• Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Strong communication and presentation skills to share the perfect pitch with key stakeholders.
• Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
• Ability to learn new and understand new tools/solutions.
• Identify new opportunities, develop solutions and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Professional & Technical

• Profile & segmentation:Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.
• Data Partnerships:Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc.
• Analytics & Insights:Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs.
• MarTech ecosystem:Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused MarTech stack.
• Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial.
• Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)
• Experience working with Ads data hub, ad platforms and their API' s i.e., Google API, Facebook conversion API etc.

Additional Information: