General Manager

As the General Manager Marketing at SteppinOut, one of India's leading event organizers, you will be responsible for leading the pan-India marketing strategy and execution. With over 8 years of experience and a full-time employment type, you will play a pivotal role in building brand presence, driving ticketing revenue, managing media planning and design strategy, and leading a high-performing team across 10+ event IPs in 15+ cities. Your primary focus will be on marketing and revenue growth, where you will own end-to-end marketing strategy for various IPs and optimize spends to deliver ROI-positive campaigns. You will also create detailed marketing playbooks and SOPs for each event to ensure consistency and excellence in execution. In addition to revenue growth, you will be tasked with building a long-term brand strategy for SteppinOut and its event IPs, crafting campaigns based on strong customer understanding and CX insights. This will involve leading holistic media planning, driving performance marketing strategy, and overseeing creative development with a keen eye for detail and creativity. As a leader, you will mentor a team of IP-specific marketing leads, aligning them with long-term brand and revenue goals. You will define and track team goals, campaign KPIs, and execution plans, while also setting short-term and long-term roadmap for the marketing function. The ideal candidate for this role holds an MBA from a Tier 1 institute with at least 6 years of experience in marketing/brand roles with national-level brands, event companies, or agencies. You should have a proven track record in scaling national campaigns, team leadership, CX research, and performance marketing. A strategic thinker with strong decision-making skills, creativity, and innovation mindset will thrive in this position, along with the ability to navigate ambiguity, influence stakeholders, and manage diverse campaigns across geographies. SteppinOut is an equal opportunity employer that values diversity and inclusivity. If you are enthusiastic about this role but do not meet all the criteria, we encourage you to apply as we believe in considering all qualified candidates.,